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I will share modern PR and earned media strategies and toolkits
Monica W
About this gig
I am here to help take the PR prep off your plate! I'll take on ...
- Writing press releases or pitches
- Mapping out interview prep materials and messaging
- Developing workflows/messaging for sensitive/crisis situations
- Crafting by-line articles or LinkedIn posts on behalf of company executives
- Providing written counsel and plans of action for potential moments of crisis and brand reputation protection
- Putting together reco's for media tours - from traditional SMTs to modern press tours with podcasts & emerging/niche media (with AI implications built in)
- Developing creative PR strategies and ideas for use now or in the future
These services are backed by 15+ years of PR, integrated brand comms, and earned media expertise working on leading household name brands. I'm excited to help provide you with all the materials and counsel you need to start seeding your brand or company story in news media and social conversations.
Get to know Monica W
Monica W
Integrated Brand Comms, PR, and Earned Media Expert
- FromUnited States
- Member sinceAug 2026
Languages
English
I am an integrated brand communications leader with 15+ years of experience in PR and omni-channel marketing. I specialize in building culture-first narratives for lifestyle, CPG, consumer tech, and health/wellness brands that generate headlines and grow social share of voice. I partner with leading agency and in-house teams to provide executive level support for both domestic and global brands.
Specialties include narrative development, PR strategies, external media and influencer relations, brand collabs, events, content strategy, creative shoots, IAT work, the role of AI, and new biz.
My Portfolio
FAQ
What does setting up a media tour entail?
A traditional media tour such as an SMT does require dollars to execute. I can map out messaging, set ideas, and share vendors in one easy document for your consideration. Alternatively, I can map out a "press tour" doc that includes messaging and the types of media you should consider speaking to.
What is a contributor article?
This can be a by-lined article coming from an executive that can then be pitched to media or used in company owned channels (i.e. blog). Alternatively, this line-item can be used to develop 1-3 LinkedIn posts instead promoting the same type of 'contributor' content.
We need two press releases, but don't have full details just yet.
Share everything you know AND the gaps to be determined. I'll craft a compelling press release with placeholders for you to fill out as final info. comes together. Alternatively, you can do 1 press release and 1-2 pitches for sending out to media -net net, we'll figure out the best way to structure!
What do the crisis and online reputation deliverables look like?
These will be documents with potential scenarios, messaging, and process considerations that can be implemented as needed.
How will AI tools be incorporated into your work?
All content will be originally developed based on my years of expertise, with AI only being used as an optimizer where needed (i.e. ensuring we have the right GenSearch words in press releases, etc.). Should you prefer to have materials be AI-free, simply share that POV and we'll go that route.
What do "PR Strategy" slides mean?
These can either be creative ideas & how they would come to life in PR or if you need slides on a specific topic (i.e. the role AI & LLMs play in today's media ecosystem), that works too!
