I will provide professional art direction for your brand


About this gig
Looking for more than just good-looking designs?
I'm a Senior Art Director with 17+ years of experience in advertising, branding, and visual communication. I help brands, agencies, and marketing teams transform briefs and business objectives into clear, powerful creative directions.
WHAT I CAN HELP YOU WITH:
Campaign concepts and visual direction
Moodboards and creative references
Key visual direction
Visual style and campaign consistency
Creative consultation and design feedback
Art direction for advertising and social campaigns
Remote creative oversight for larger projects
My approach combines strategic thinking with hands-on creative experience. I focus on building a visual direction that is distinctive, relevant to your audience, and practical for your design or marketing team to execute consistently.
IMPORTANT:
This Gig focuses on Art Direction and creative guidance. Final design execution is not included unless specifically stated in your package or agreed through a custom offer.
Have a larger campaign or ongoing creative needs? Message me before ordering, and I can create a custom scope for your project.
Delivery style preference
Please inform the freelancer of any preferences or concerns regarding the use of AI tools in the completion and/or delivery of your order.
Get to know Moustafa Hallol
Senior Art Director, Creative Direction and Branding
- FromEgypt
- Member sinceMar 2024
- Avg. response time1 hour
Languages
English, Arabic
My Portfolio
FAQ
Does this Gig include final design execution?
This Gig primarily covers art direction, creative concepts, and visual guidance. Final design execution is not included unless specified in the selected package or agreed separately through a custom offer.
What do you need from me to start?
Please send your project brief, brand guidelines if available, campaign objectives, target audience, required deliverables, references you like or dislike, and any deadlines or technical requirements. The clearer the brief, the stronger and faster the creative direction can be.
Can you create a custom offer for larger or ongoing projects?
Yes. For larger campaigns, multiple deliverables, or ongoing creative support, I can create a custom offer based on the project scope, timeline, and level of art direction required.
What counts as a revision?
A revision means refining the approved creative direction, such as adjusting visual elements, references, layout direction, or presentation details. A completely new concept or major change in the original brief may require an additional concept or a custom offer.
Can you work with my existing brand guidelines and design team?
Yes. I can work within your existing brand guidelines and collaborate with your in-house or external design team to maintain consistency, strengthen the visual direction, and provide senior-level creative feedback throughout the project.

