I will develop brand strategy, marketing strategy and buyer persona


Level 2
About this gig
Most brands don't have a marketing problem.
They have a clarity problem. When you don't know exactly who you serve and how you stand apart, every campaign costs more and works less.
I solve that with research-backed brand strategy, marketing strategy and buyer personas built on real customer and competitor insight, not guesswork.
With 7+ years of experience and project experience with brands like AskMe, Mozaic.io, and Messer Technogas, I help you understand your market, stand out from competitors, and make smarter marketing decisions.
What You'll Get:
- Detailed Buyer Personas (demographics, pain points, motivations)
- Customer Segmentation & behavior insights
- Competitor Analysis (positioning, strengths, weaknesses)
- Market Trends & audience opportunities
- Customer Journey Mapping
- Actionable insights for marketing & product strategy
Why You Need This:
- Identify your target customers
- Refine marketing and messaging
- Strengthen brand positioning
- Make research-backed decisions
Lets replace assumptions with a strategy you can trust.
Ideal for startups & growing brands in Food & Beverage, Retail, E-commerce, SaaS, Tech, Healthcare, Hospitality, Real Estate and Industrial.
Get to know Muhammad Zohaib
Top Tier Market Research and 360 Business Strategy Expert
Level 2
- FromPakistan
- Member sinceDec 2019
- Avg. response time1 hour
- Last delivery1 week
Languages
English

AskMe
OMĀH GROUP
Messer Tehnogas
My Portfolio
FAQ
1. What is the difference between brand strategy and marketing strategy?
Brand strategy defines who you are, who you serve and why you stand apart, including positioning, messaging and voice. Marketing strategy turns that into action through channels, funnel, priorities and campaigns. They work best together, and I can deliver both.
2. What is a buyer persona and why does my business need one?
A buyer persona is a research-based profile of your ideal customer, covering goals, pain points, motivations and buying triggers. It helps you shape messaging, choose channels and build offers around real needs instead of assumptions.
3. How do you gather the research behind my strategy?
I combine your business inputs with competitor reviews, market data, audience behavior and public sources. If you have customer data such as surveys or analytics, I use that too. Every insight is tied to evidence, and assumptions are clearly labeled.
4. Which industries do you work with?
I have worked across Food & Beverage, Retail, E-commerce, SaaS, Technology, Healthcare, Hospitality, Real Estate and Industrial sectors. If your niche is not listed, message me and I will tell you honestly whether I can add value.
5. Do you work with startups and established brands?
Yes. For startups, the focus is validating the audience and finding a clear position before spending on ads. For established brands, it is refining messaging, finding growth segments and closing competitor gaps. The approach scales to your stage.
6. What do I need to provide before you start?
A short overview of your business, products or services, target market, known competitors and goals. Existing data like customer feedback, sales figures or analytics is helpful but optional. I will ask follow-up questions if anything is unclear.
7. What will my final deliverable look like?
A clear, structured report with your buyer personas, competitor findings, positioning, messaging direction and a prioritized action plan. It is written so your team can act on it right away, with no jargon or filler.
8. Can you guarantee sales or growth results?
No honest strategist can guarantee specific revenue outcomes, since results depend on execution, budget, product and market conditions. What I do guarantee is rigorous research and actionable recommendations that reduce guesswork and improve your decisions.
9. Do you offer revisions and support after delivery?
Yes. Revisions are included according to your package, and I am happy to clarify anything in the report after delivery. If you want help implementing the strategy, message me and we can discuss a custom offer.

