I will set up or fix your ga4 and google ads tracking
Google Ads for Sales or Leads GA4 GTM and Server Side Tracking
About this Gig
If your Ads or GA4 numbers don't match what's actually happening in your business, your tracking is lying to you and every optimization decision built on it is wrong too. This is the single most common issue I see, usually from a rushed DIY setup or a previous freelancer's shortcut.
I set up or audit-and-fix:
- GTM and GA4 from scratch, or diagnose an existing setup
- For online stores: add-to-cart, checkout, purchase, and full ecommerce events
- For service businesses: phone call tracking (including CallRail), form submissions, Calendly/booking tracking
- Google Ads conversion import and Enhanced Conversions where appropriate
- Every setup tested and verified before handoff not just "installed and hoped"
I also run Ads myself (linked gig), so tracking gets set up the way an account actually needs it not just checkbox-completed.
Message me with your current setup status before ordering new setup or fixing something existing changes the scope.
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FAQ
Can you fix tracking someone else set up?
Yes — this is the most common request I get.
Do you track calls and form fills, or only purchases?
Both, depending on your business — service businesses and e-commerce stores are both covered.
Do you work with CallRail or Calendly?
Yes, both integrate with GA4/GTM directly. What access do you need? GTM, GA4, website/CMS admin (to enable the data layer), and Google Ads if setting up conversion import.
Can you set up server-side tracking too?
That's a separate, dedicated gig — different scope, linked on my profile.
Do you guarantee 100% tracking accuracy forever?
I test and verify everything I set up, but "100% forever" isn't a real guarantee anyone can make given ongoing browser/consent changes — I'll be straight about that.
How long does setup take?
Standard is typically 4 days depending on site complexity.

