I will setup meta conversions API and GTM server side tracking


About this gig
I support businesses in growing their Facebook & Instagram advertising by implementing advanced server-side tracking systems, ensuring every decision is driven by accurate and dependable data.
If your Meta ads are running but not scaling effectively, the problem often isnt just the ads its the tracking behind them.
Many businesses struggle with:
- Spending on ads without achieving proper scaling
- Incorrect conversion tracking due to iOS updates and privacy restrictions
- Mismatch between Meta Ads and GA4 data
- Weak optimization because of poor data signals
- Missing or duplicated events like leads or purchases
- Making scaling decisions based on unreliable insights
This is where my expertise makes the difference.
My Approach (Ads + Tracking Combined):
Rather than handling ads and tracking separately, I create a complete performance-driven system. Meta Ads Management (Facebook & Instagram)
If you want:
- Profitable Facebook & Instagram ad campaigns
- Accurate server-side tracking
Send me a message. I will review your current setup and guide you on what needs improvement to achieve better growth.
Najib Ahmed Ovi
Social Media Ads Specialist
Get to know Najib Ahmed Ovi
Pinterest and Meta Ads Expert
- FromBangladesh
- Member sinceMay 2026
- Avg. response time1 hour
Languages
Bengali, Hindi, English, Urdu
My Portfolio
FAQ
What do you need to get started with the setup?
I will need access to your Meta Business Manager (to manage Pixel/Dataset), Google Tag Manager (GTM), Google Analytics 4 (GA4), and your website backend (such as Shopify, WordPress, or custom site)
Why do I need Meta Conversions API (CAPI) if I already have the Facebook Pixel?
Standard browser-based Pixels lose up to 30-40% of data due to iOS 14+ updates, Safari ITP, and ad-blockers. Meta CAPI sends data directly from your website's server, ensuring 100% data accuracy for your ads.
Which platform will be used for the Server-Side Tracking container?
I primarily use Stape.io or Google Cloud Platform (GCP) to host the Google Tag Manager (GTM) server container. Stape.io is highly recommended as it is cost-effective and very stable for e-commerce tracking.
What is Event Deduplication, and why is it important?
When we use both Browser Pixel and Server CAPI, Meta receives the same event twice (e.g., two Purchases). I setup unique Event IDs so Meta can deduplicate them and count only one unique action, preventing data duplication
Will you help me improve my Event Match Quality Score?
Yes, absolutely! By securely sending hashed user data parameters (like Email, Phone, City, etc.) from the server side, I will optimize and significantly boost your Event Match Quality Score.

