I will turn your founder led sales into a repeatable sales playbook
About this Gig
Your deals close when you're on the call. That's a great start, and a hard ceiling.
I'll turn what you do on instinct into a playbook a sales rep can run: how to qualify, what to ask in discovery, how to handle objections, and how to tell when a deal is really moving.
WHO THIS IS FOR
B2B SaaS, cloud and AI founders who still close most deals themselves and are hiring (or just hired) their first rep.
HOW IT WORKS
1. You share recorded sales calls (Zoom, Teams, Gong) and a few recent won and lost deals
2. I break down what's working, what's missing and where deals stall
3. You get an editable playbook built from YOUR calls, not a generic template
WHY ME
20 years in B2B sales and go-to-market, including 14 years at Microsoft leading Azure and AI GTM. I've carried a quota, built a territory from $0, and written playbooks and enablement for sales teams across the US, EMEA and Asia.
WHAT THIS IS NOT
A revenue guarantee. You get a clear, usable system. Your team runs it.
Not sure which package fits? Message me before ordering.
FAQ
What if I don't have call recordings?
We can do a 60-minute interview where you walk me through recent deals instead. Message me first and I'll set up a custom offer.
If my information confidential?
Yes. I'm happy to sign an NDA, and recordings are deleted after delivery.
What format is the playbook?
An editable Google Doc, Word, PowerPoint. It's yours to keep and change.
Is this a fit if I don't sell software?
Best fit is B2B tech sold to businesses. If you're outside that, message me and I'll tell you directly if I can help or not.
Can you help after delivery?
Premium includes a 30-day check-in. For ongoing support, message me about longer engagement.

