I will create visual identity with strategy for your brand


About this gig
I offer a professional brand style guide designed to ensure visual consistency across all brand touchpoints.
The service covers everything from logo usage guidelines, color palette and typography to a complete brand manual, including icons, practical examples and strategic guidance for proper brand application.
Choose between the Essential, Professional or Premium packages based on your project needs and budget.
Delivery style preference
Please inform the freelancer of any preferences or concerns regarding the use of AI tools in the completion and/or delivery of your order.
Get to know Natalia Pinheir
Designer e Strategic Content Creator, Branding, Social Media, Video e Campaigns
- FromBrazil
- Member sinceJan 2026
Languages
English, Portuguese
FAQ
What are Brand Guidelines?
Brand Guidelines are a document that explains how to use your brand correctly, including logo rules, colors, typography, visual elements, tone of voice, and applications, ensuring consistency across all touchpoints.
What is included in this brand identity service?
This service includes logo design, brand guidelines, color palette, typography, iconography, brand voice, strategic brand applications, and a final brand guidelines document, depending on the selected package.
What is Brand Voice / Tone of Voice?
Brand Voice defines how your brand communicates, including its personality, tone, language style, and examples of what to say and what to avoid.
What are Brand Applications?
Brand Applications show how your brand is applied in real contexts, such as digital materials, stationery, presentations, campaigns, events, or physical spaces, using conceptual mockups and visual guidelines.
What’s included in Brand Applications?
Includes up to 5 conceptual mockups with visual and strategic guidelines, showing how the brand is applied across key touchpoints. Applications follow the Brand Guidelines and are illustrative, not final production files.
What’s not included in Brand Applications?
This service does not include full campaign development, final print-ready files, unlimited adaptations, content or copywriting, architectural or interior projects, or technical packaging design.
Do you create final print or production files?
No. This service provides guidelines, direction, and conceptual mockups. Final production-ready files are not included.

