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English
$
USD
I will create a PR strategy to get your brand media attention
Natasha
About this gig
I'm a PR strategist and communications professional with 5 years' experience helping the world's biggest businesses, founders and ambitious brands turn their ideas, launches and achievements into impactful stories for the media.
My work goes beyond the press release. I care about what makes a story newsworthy, who needs to hear it, and how to position it in a way that captures attention of those who matter.
I do everything from PR strategy and campaign planning to press releases, media pitches, journalist research, founder positioning and messaging. I have experience in product launches, executive interviews, crisis comms and article writing.
I've worked for some of the biggest brands in sustainability, finance, technology and AI/crypto including TikTok, PUMA, Revolut, Beko, Nespresso, XBTO and more, giving me experience translating complex or technical ideas into clear, engaging communications that make sense to both journalists and wider audiences.
My focus is always on creating PR that feels strategic, credible and genuinely interesting, never overly promotional or salesy.
Does that align with what you're looking for?
Get to know Natasha
Natasha
Communications Expert
- FromUnited Kingdom
- Member sinceMay 2020
- Last delivery5 years
Languages
English
I'm a PR strategist and communications professional with 5 years' experience helping the world's biggest businesses, founders and ambitious brands turn their ideas, launches and achievements into impactful stories for the media.
I've worked for some of the biggest brands in sustainability, finance, technology and AI/crypto including TikTok, PUMA, Revolut, Beko, Nespresso, XBTO and more, giving me experience translating complex or technical ideas into clear, engaging communications that make sense to both journalists and wider audiences.
FAQ
What information do you need from me to get started?
I'll need an overview of your business, your goals, the story or announcement you'd like to promote, your target audience, any relevant background materials and your preferred target markets or industries. Please also send any existing messaging, previous press coverage or a press kit if available.
Can you guarantee media coverage?
No. Media coverage is determined by journalists and publications, so I cannot guarantee publication or a specific number of placements unless you opt for the release distribution extra option. I do use my contacts and experience to place coverage where possible however.
Do you distribute press releases?
Release distribution is available as an additional service and we can discuss which platforms and outlets would be best suited for your press release to tailor this option.
Can you get me featured in Forbes, BBC, CNN or another specific publication?
I cannot guarantee placement in a specific publication. I can, however, assess whether your story is relevant to your target publication and develop an appropriate pitch and media strategy around it whilst also using my contacts if the story aligns with their current editorial work.
Can you write thought-leadership articles or opinion pieces?
Yes. Contributor pieces and thought-leadership content are available within selected packages or as an additional service. I'll develop the content around your expertise, opinions and target audience while keeping it informative and editorial rather than overly promotional.
Will you make changes if I don't like the first draft?
Yes. I am always open to feedback and collaboration on any material I produce and will always be available to discuss revisions and amends to suit the campaign's goals.
Can you help me if I don't have a news story?
Yes. A strong PR campaign doesn't always start with an obvious announcement. I can help identify potential angles based on your expertise, business milestones, data, opinions, trends, founders or industry developments and turn them into potential PR opportunities.
Can you help with a crisis or negative publicity?
Yes. I offer crisis communications planning and online reputation strategy as additional services. These are designed to help you prepare messaging, establish a clear response framework and identify appropriate communications actions.
Do you offer ongoing PR support?
Yes. If you'd like ongoing strategic PR support after your initial project, I can create a custom monthly package based on your requirements. Please message me with your goals and I'll be happy to discuss the options.
