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I will audit your dtc ecommerce store and build a growth strategy
Nicole J
About this gig
Leaving revenue on the table because your acquisition, retention, or CRM strategy isn't firing?
I'm Nicole a growth marketing exec with 20+ years scaling DTC fashion, beauty, and wellness brands (Juicy Couture, The Ready State), where I drove 50-60%+ revenue growth in my first year. I now advise early-stage brands like GORX Fitness, Twist Perfumes, and BANGS Shoes, so I know lean-team scrappiness and enterprise scale alike.
This gig gets you a full audit of your growth engine: acquisition, site conversion, CRM/lifecycle marketing, and funnel health plus a clear, prioritized roadmap of next steps.
What I'll look at:
- Paid acquisition mix & channel efficiency
- Site conversion & merchandising
- CRM, segmentation & lifecycle email/SMS
- Retention & subscriber growth
- Funnel gaps & quick wins
Why work with me:
- 20+ years in fashion, beauty & wellness DTC
- Proven revenue growth (50-60%+ YoY)
- Shopify, WooCommerce, Magento, HubSpot, Listrak, Mailchimp, GA
I'll bring the same strategic rigor I've used at the executive level to your business whatever stage you're at.
Get to know Nicole J
Nicole J
eCommerce and Growth Marketing Executive
- FromUnited States
- Member sinceNov 2022
- Last delivery3 years
Languages
English, French, Spanish
Experienced Digital Marketing and eCommerce Executive with 15+years of experience in the fashion and health & wellness space. Specialities include but not limited to: email marketing, paid & organic social marketing, paid search, P&L management, copy writing, SEO.
FAQ
Do I need to give you admin access to my store?
No — view-only access to analytics is enough for the audit. I don't need admin or edit permissions.
What if I don't have Google Analytics set up yet?
That's okay — I can still audit your site experience, merchandising, and CRM setup, and I'll flag analytics setup as a priority in your report.
Can you also implement the recommendations?
This gig covers strategy and audit. If you'd like ongoing implementation support, message me — I offer that as a custom package.
Do you work with brands outside of fashion/beauty/wellness?
My deepest expertise is in those categories, but the growth and CRM fundamentals apply broadly across DTC. Message me first if you're in a different vertical so I can confirm fit.
