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English
$
USD
I will develop your brand strategy and positioning
Ines
Level 2
About this gig
Many owners are true experts in their craft, but without a clear strategy behind that expertise, they end up in a weak competitive position.
How does the process work?
- You place your order and fill out a short questionnaire
- I research and draft your strategy
- You review, and we refine based on your feedback
What You Get With This Positioning & Brand Strategy Engagement
Basic $250 "Brand Foundation"
- Brand discovery questionnaire
- Target audience definition (1 primary persona)
- Brand purpose, mission & core values
- 3 brand personality/tone words
- 1-page brand summary document
Standard $375 "Brand Strategy"
- Everything in Basic, plus:
- Competitor analysis (3 competitors)
- Brand positioning statement
- Value proposition + key messaging pillars
- Tone of voice guidelines (how you sound in copy)
- 3-5 page brand strategy document
Premium $500 "Full Brand Positioning"
- Everything in Standard, plus:
- Extended persona work (up to 2 personas)
- Brand story/narrative draft
- Tagline options (3-5 to choose from)
- Positioning map vs. competitors
- Handoff-ready brief for a visual identity designer
Ongoing consultancy for implementation support can be offered More information on FAQs. Examples and case studies
Get to know Ines
Ines
creative graphic designer
Level 2
- FromAlgeria
- Member sinceJul 2016
- Avg. response time1 hour
- Last delivery2 months
Languages
English, Arabic, French
I'm Ines Mecheri a visual communication designer specializing in branding, logo design, and layout. I build visual systems around what makes you different, not what makes you safe: form, color, type, texture, all working toward one clear message. My background spans agency work, print, packaging, and advertising, so I've seen identity tested in the real world on a label, in a deck, on a billboard not just a mockup.
Good branding isn't about being liked by everyone. It's about being unforgettable to the right ones.
Portfolio: behance.net/inesmecher192
My Portfolio
FAQ
Do I need to have anything ready before we start?
No just a general idea of your business or business idea. I'll guide you through a discovery questionnaire and call to pull out everything we need.
What's the difference between this and a logo/visual identity gig?
This gig is about strategy who you are, who you're for, and how you talk about your brand. It's the groundwork that makes your logo, colors, and visuals actually make sense, rather than just looking nice.
Will I get a design file, logo, or color palette?
No this gig is strategy-only (no visual design). Premium includes a designer-ready brief so you (or your designer) can move into visuals with total clarity.
How many revisions do I get?
1 revision on Basic, 2 on Standard, and 3 on Premium. Additional revisions can be added if needed.
Can I upgrade mid-order if I started with Basic?
Yes, just message me and I'll send a custom offer for the difference.
Do you work with any industry?
Yes I work with founders across industries. If your business has unique regulatory or technical nuances, let me know upfront so I can tailor the discovery process.
What if I'm not sure which package is right for me?
Message me before ordering happy to help you figure out which tier fits your stage and goals.
