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English
$
USD
I will set up google analytics and GTM from scratch
Marketing for SMEs and startups
8+ years in IT, 10+ in marketing. I have helped small companies to establish their marketing foundations and increase their number of lead.
I specialise in marketing for small companies and start-ups....
About this Gig
I provide an end-to-end setup of Google Analytics 4 and Google Tag Manager using a direct, structured approach.
1. Audit & requirements.
Reviewing your current website architecture, CMS, and existing tracking scripts to define the core conversion goals and KPIs that need to be measured.
2. GTM container deployment.
Generating and placing the Google Tag Manager container across all web pages, requiring minimal initial cooperation from your web developer.
3. Privacy & cookie consent.
Configuring Google Consent Mode (v2) within GTM to ensure marketing tags dynamically adjust or block tracking based on user cookie preferences and regional data privacy regulations.
4. Custom event tracking.
Setting up recommended and custom GA4 events (form submissions, button clicks, downloads, or e-commerce checkouts).
5. Testing & post-launch monitoring.
Debugging data via GTM and GA4 to ensure 100% data accuracy, followed by live data monitoring for the first few days after deployment to eliminate duplicate event firing.
Technology:
Google Analytics
Analysis type:
Descriptive analysis
Expertise:
Web analytics
•
Business Insights
•
Trends
•
Statistics
Programming language:
JavaScript
FAQ
What exactly do you need from our web developer?
At the very beginning, I will need your developer to install the basic GTM container code onto your website and, if necessary, set up Data Layer variables. Once the GTM container is live and the Data Layer is accessible, I can handle the rest of the configuration independently.
Can you help us comply with data protection regulations and cookie consent policies?
Setting up GA4 isn't just about dropping a script; it's about respecting user privacy. Connecting trackers to your cookie banner and fire them correctly can be a tricky task depending on the cookie solution you use. But it's manageable and we'll figure it out.
Do you set up mobile app analytics?
Unfortunately, I don't have enough experience in this field. Only website analytics.
