I will design a visual identity for your brand

P
palomaestudio
P
palomaestudio
Rocio Paloma
design a visual identity for your brand
Full Screen
design a visual identity for your brand
Full Screen
Full Screen
design a visual identity for your branddesign a visual identity for your branddesign a visual identity for your brand

About this gig

A brand isn't built from visuals alone. 


Before anything is designed, direction is defined. Where your brand stands today, where it needs to go, and what it has to communicate that's the foundation every decision is built on. 

At Paloma Studio, I develop visual identity systems that are strategic, coherent, and built to last. Not trend-driven. Not decorative. Built with intention. 


WHO THIS IS FOR 

Founders launching a new brand. Businesses ready to rebrand.


MY PROCESS 

  1. Discovery: understanding your brand, audience, and goals 
  2. Concept direction: strategic positioning before visual exploration 
  3. Design development: logo system, color, typography, visual language 04 Refinement: revisions based on your feedback 
  4. Delivery: organized files, ready for every application


ALL PACKAGES INCLUDE 

  • Vector logo files (AI, EPS, SVG, PDF, PNG) 
  • Logo variations (primary, secondary, icon) 
  • Color palette with HEX, RGB, and CMYK codes 
  • Typography system 
  • Brand Style Guide 
  • Print-ready and screen-ready files 


Have questions before ordering? Send me a message I'll get back to you with everything you need to know.


  • Logo style

    • Minimalist

  • Logo type

    • Wordmark

  • File format

    • AI
    • JPG
    • PNG
    • EPS
Delivery style preference

Please inform the freelancer of any preferences or concerns regarding the use of AI tools in the completion and/or delivery of your order.

Get to know Rocio Paloma

Rocio Paloma

Brand Designer and Creative Director

  • FromArgentina
  • Member sinceJan 2023
  • Avg. response time1 hour

  • Languages

    English, Spanish
Hi! I’m Rocio, a graphic designer and creative director based in Argentina, leading Paloma Estudio, an independent studio focused on branding, visual identity, design, and creative projects. I work with brands to develop visually compelling identities through direction, aesthetics, and attention to detail. My approach combines strategy and visual sensitivity to create cohesive and meaningful experiences tailored to each project. I value thoughtful communication and collaborative processes, always aiming to develop work that genuinely reflects the essence of every brand.

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