I will be your startup coach

From zero to product-market fit.

You come with a real problem. We cut through the noise. You leave with clarity and a concrete action plan.

I'm a British entrepreneur based in Copenhagen with 25+ years of experiencesuccessful exits in fintech and retail, hundreds of clients across the US, UK, EU, and Scandinavia. I don't help you explore your leadership style. I help you deal with the things that matter: which customer segment to focus on first, whether this is the right hire, how to handle that investor conversation, should you even be doing this at all?

I've translated lean methodology, effectuation theory, and startup frameworks into "here's what you should do Monday morning."

Single session or structured program?

Single sessions work for specific decisions. Structured programs for those earlier in the journey.

Not sure? Let's talk.

Before booking:

Message me briefly with where you are and the specific challenge you're facing. I'll suggest a discovery call to ensure we're a good fit.

Pete