I will develop your brand strategy and design a basic brand kit


About this gig
Ready to take your brand to the next level? I'm here to help! Through brand strategy, I can help you refine your brand and marketing to better achieve your goals. Your brand strategy will drive everything from your online presence, content, to customer experience. I will build you a brand rooted in storytelling, clarity, and research that connects to the audience you're trying to reach.
Whether you have an existing brand that you're looking to focus, or are starting from the ground up - I will deliver a brand strategy that you can confidently use across all marketing channels.
For new brands, or those looking for a change, I also offer a matching visual identity which includes a full logo suite, colour palette, typography, and moodboard. Just looking for a refresh? I will use your existing visual identity and elevate it or streamline to match your cool new strategy plan.
Gig workflow
These are the steps we’ll follow to complete your project.
- Basic Package.
- Requirements
We'll make sure I have everything needed to complete your project.
- Delivery
I'll send you the final delivery for review and feedback.
These are the steps we’ll follow to complete your project.
Get to know Patricia
Professional Brand Storyteller and Creative
- FromCanada
- Member sinceMar 2020
Languages
English
FAQ
What information do I need to provide to get started?
As many details as possible are preferred! A good starting point is filling out all the required feilds in the form to the best of your ability.
How is my brand strategy delivered?
I will send you a pdf deck outlining your brand strategy, including some of the following, depending on your tier: About the Brand, Our Mission, Vision, and Values, Target Market profiles, Marketing Channels, etc
How is my brand kit delivered?
You will receive a pdf outline with full guidelines, as well as a download link to full files for your logos, font files, and any additional files we develop
What is included in a logo package?
Your logo package will include 3 logo variations: Primary, Secondary, and Brandmark. These will help drive your brand across multiple platforms and allow for brand presence across many layouts and creative content. Each logo will be delivered in full colour and one colour version, in PNG and EPS/AI
Can I make revisions to my brand kit?
Yes! You will be provided at least one progress report to ensure that we are on the same page. The goal is to have one revision, but anything above 2 total revisions will result in additional time and fees. Ultimately, I want to make sure that you're happy with the work you receive.
How do I know which tier suits my needs best?
When in doubt, you can message before booking to ask! Brand Audit is for established brands that are looking to streamline and refresh their strategy. Brand Strategy is for new or established brands starting 0 or near 0. Brand Identity is for a brand's wanting a fresh face to present to the world!

