I will setup meta facebook pixel conversion API google analytics 4 server side tracking

The Facebook pixel is a piece of code that you place on your website. It collects data that helps you track conversions from Facebook ads, optimize ads, build targeted audiences for future ads and remarket to people who have already taken some kind of action on your website.

Server-side tracking is where one central cloud-based repository collects all the audience data and forwards that data to third-party platforms. When tracking users in the browser, a website typically has multiple tracking scripts running simultaneously with cookies in first-party or third-party for

The Conversions API is designed to create a direct and more reliable connection between marketing data (from your server, website platform, app or CRM) and Meta. Examples of marketing data include website events, app events, offline conversions and messaging events.

Here are the main benefits of Google Analytics: It is free and easy to use. It provides multiple tools to capture (and ultimately act on) customer insights. It integrates with many Google and third-party tools to provide a more comprehensive view of customers across a business's sites or apps.

The work of Google Tag Manager. If a user enters our website and creates various events, then Google Tag Manager tags all those events and sends them to various analytics and ad platforms. Which is useful for the development of our business.