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I will create a creative brand identity for your food business
Pablo Blanco
About this gig
PLEASE CONTACT ME BEFORE PLACING AN ORDER to align on scope, deliverables, and ensure Im the right fit for your brand. Thank you.
BASIC (If you already have a logo)
Brand guideline focused on shaping your visual direction using your existing identity. Includes:
- Logo variations
- Color palette definition
- Typography selection & hierarchy
- Basic brand consistency rules
STANDARD
Brand guideline built from a custom identity. Includes:
- Logo design
- Logo variations (horizontal, vertical, icon)
- Color palette
- Typography system
- Full visual identity guidelines
PREMIUM (Recommended)
Complete brand guideline system including:
- 2 logo concepts
- Logo variations
- Color palette
- Typography system
- Brand pattern
- Additional brand visual asset (iconography or brand character)
- 2 real brand applications (e.g. menu, packaging, business card, etc.)
- 2 brand mockups (e.g. t-shirt, tote bag, mug, etc)
- 5 editable Canva social media templates
Additional services not included here can be added upon request and agreement.
Delivery style preference
Please inform the freelancer of any preferences or concerns regarding the use of AI tools in the completion and/or delivery of your order.
Get to know Pablo Blanco
Pablo Blanco
Strategic Branding with Creative Visual Identities
- FromVenezuela
- Member sinceApr 2026
Languages
English, Spanish
I’m a branding designer with 5+ years of experience, focused on building bold, strategic brands with strong creative identity.
I combine clear thinking with a colorful, expressive and illustration-driven style to create brands that stand out naturally.
I specialize in culinary and hospitality brands — restaurants, cafés and food concepts with personality.
If you value creativity and want a brand that stands out, we’ll get along.
My Portfolio
FAQ
What do you need to start?
I need basic information about your business, goals, target audience, and any visual references you may have. Don’t worry if everything is not fully defined — I will guide you through the process.
How does your process work?
The process starts with a strategy phase where we define the brand foundation (brief, concept, and visual direction). Then I move into the design phase (logo and identity development), followed by refinements and final delivery. Clear communication is key throughout ev
Do you work with all types of businesses?
I mainly specialize in culinary brands such as restaurants, cafés, and food-related concepts. I work best with projects that value creativity and want a strong, personality-driven identity.
What is your design style?
My graphic style is characterized by being clear, personality-driven, and with a well-defined visual direction. I often work with creative approaches that can include illustration and graphic resources, always aiming for the brand to be memorable and have its own character
What if I need something outside the scope?
Any additional work outside the package can be discussed and added as an extra service depending on the scope and requirements.
What if I don’t like the final design?
The goal is to reach a result you are fully satisfied with. We work closely throughout the process, reviewing references and feedback at each stage. Revision rounds are included to refine the direction and ensure alignment with your vision.
