I will develop your CRM strategy and optimise your salesforce or hubspot implementation

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Renata LC

About this gig

Most CRM problems are not technology problems. They're strategy and adoption problems.

If your team isn't using the CRM, your data is messy, or you're not sure what your platform should actually be doing for your business that's exactly where I work.

What I deliver: CRM strategy audit what's working, what's broken, what's missing Requirements definition and platform recommendations Implementation roadmap from current state to full adoption Workflow, lifecycle, and automation design Salesforce, HubSpot, Pardot, and Klaviyo specialist

I've led CRM implementations and optimisation projects across retail, healthcare, and digital services and I hold an APMG change management certification, which means I plan for adoption from day one, not as an afterthought.

Not sure where to start? Message me and we'll figure it out together.

Get to know Renata LC

Renata LC

Senior Project Manager

  • FromAustralia
  • Member sinceJun 2026
  • Languages

    English, Spanish, Portuguese
I am a Senior Project Manager specializing in the intersection of marketing technology, CRM, and business intelligence. With over a decade of experience, I lead end-to-end digital transformations by bridging the gap between technical delivery teams and commercial stakeholders. My expertise spans Agile delivery, change management, and platforms like Salesforce, HubSpot, and Marketo.