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$
USD
I will audit website hero section UX, cro
Andrew Lipski
About this gig
- Increased sign-ups by unifying visuals and offering language
- Raised subscription rate by simplifying the interface
- Closed more orders by shortening order customization path
...and more
Let's explain your Brand's benefits clearly.
You will get a UX+ Conversion Audit of a the Section Above the Fold (Hero Section) your Website pointing out which parts of the interface can be improved and recommendations on how to improve them - with Figma sketches showing the direction of changes.
What do I focus on?
- Strategic Plan
In what order should we explain your offering, what is important to show, what we need to delete
- Short Copy
It's part of the design, every word matters
- Images
They need to be connected in an obvious way to your business niche, brand, and offer
- Icons
Either they are painfully obvious or we're crowding the visual space
- Colors, Fonts, Shapes & Consistency
We can't overwhelm customers with too much diversity.
- Implementation
Notes for developers to avoid wrong assumptions (where specifically needed).
I have 200h of experience developing my own portfolio in a web design tool (Divi, low/no-code) - on WordPress.
Delivery style preference
Please inform the freelancer of any preferences or concerns regarding the use of AI tools in the completion and/or delivery of your order.
Get to know Andrew Lipski
Andrew Lipski
Conversion focused UX Figma Designer
- FromPoland
- Member sinceAug 2021
Languages
English, Polish
✔️ 4 years Consulting in UX Design
Projects in industries: automotive, law, e-learning, agriculture, aviation, travel, animal care, food & beverage, commercial cleaning, health & wellness, banking, art, renewable energy, and e-commerce.
✔️ 4 years Full-Time as a Digital Communications Planner
Corporate Media House - Publicis Groupe: Zenith/Starcom.
✔️ Advised L'Oreal, Colgate on Digital Strategy/Media Campaigns
Analyzed results and influence of hundreds of thousands of dollars spent in advertising campaigns. (200k+/year budget)
My Portfolio
FAQ
What's your background?
I spent 4 years Full-Time as a Digital Communications Planner, analyzing results and influence of hundreds of thousands of dollars spent in advertising campaigns for L'Oreal and Colgate. I combine that expertise with User Experience Design knowledge to help shape Your Brand's Message
How will your Audit will be presented?
Usually I create a Figma file that allows you to zoom-in and scroll, while all the comments are near the parts of the interface I'm commenting on - all my past clients loved this way of presenting results.
Are you using Web Analytics tools?
If you have installed additional tools - I use Hotjar, Microsoft Clarity, and Google Analytics to review user's sessions and heatmaps/clickmaps.
What will be inside the Audit?
Besides Figma file with annotations / recommendations, there will be a simple sketch in Figma to show direction of changes that will benefit the Hero section of your website.
Testimonial 1
"Great communication and timely deliveries, would highly recommend" (Testimonial comes from another freelance platform)
Testimonial 2
"Every line item comes with an explanation - Great. Easy to work with." (Testimonial comes from another freelance platform)
Testimonial 3
"Andrew exceeded our expectations. He understood the assignment very well and quickly, empathized with the user's needs, and offered comprehensive UX designs. (...)" (Testimonial comes from another freelance platform)
