I will create your product discovery, analysis and strategy
Product designer with a strategic focus
About this Gig
You may have user feedback and behavioural data, but don't know what they mean for your product. You might want your product to have a greater importance in your user's lives. Or, you can see the problem - drop-off, low engagement, weak conversion but not what's causing it. Perhaps, your product is performing well, but growth has plateaued and you're struggling to identify where new value could come from?
That is where I come in. I connect what users say with what they do. Using qualitative feedback to inform the quantitative data, I map where those results appear within the user experience and identify how the product system enables the problem. Then, I translate those findings into product solutions that create value for users and the business.
What I'll need from you:
Your product or MVP, the problem or opportunity you want investigated and, where available, relevant user feedback and behavioural data. We'll align on the scope before I begin.
Deliverables from me:
- Product Strategy report (PDF)
- Problem & product system analysis
- Evidence-based findings & opportunities
- Strategic product recommendation
- PRD, product specifications & success metrics
Product stage:
MVP
•
Beta
•
Post-Launch
Product type:
Digital Products
Methodology:
Agile
•
Lean
•
Design Thinking
Industry:
E-Commerce
•
Media & entertainment
•
Technology & internet
My Portfolio
FAQ
What kind of user feedback or data can I provide?
From interviews, surveys, reviews, support feedback or usability findings. Data can include feature usage, engagement, drop-off, conversion, retention, session behaviour or other relevant product analytics.
Do I need to know exactly what the problem is?
No. You can come with a specific problem, a pattern you've noticed, or an outcome you want to understand. Defining the underlying problem is part of the work.

