I will perform survey data analysis

Survey & Market Analysis Packages

1. Foundations & Visuals

• Data Cleaning: Fixing missing values, duplicates, and outliers.
• Data Summary: Descriptive tables and charts (bar, histogram, scatterplot, and spider/radar charts).

2. Core Stats & Text Analytics

• Statistical Tests: Group comparisons and relationships ($t$-test, $\chi^2$, ANOVA) with exact $p$-values.
• Text & Sentiment Analysis: Turning open-ended survey comments into themes and emotional scores.

3. Psychometrics & Scale Validation

• PCA & EFA: Reducing survey questions into core actionable themes.
• CFA & IRT: Verifying survey structure (CFA) and optimizing question-level performance (IRT).

️ 4. Advanced Modeling (SEM)

• SEM & Path Analysis: Testing complex, multi-layered frameworks and chain reactions (e.g., how Brand Trust connects Service Quality to Loyalty).

Deliverables: Clean datasets, publication-ready visuals, and a clear summary report translating the statistics into actionable insights.