I will create sourced buyer persona your team can implement


Level 2
About this gig
Do you need a clear buyer persona before writing homepage copy, setting up ads or briefing a designer?
I create research-backed buyer persona reports for founders and marketing teams who need to understand who they are selling to and how to reach them, with cited sources and profiles ready for campaigns, CRM fields or agency briefs.
WHAT YOU GET
- 1, 3 or 8 complete buyer persona profiles depending on package
- Ten sections per persona: demographics, goals, pains, buying process, channels, empathy map and implementation kit
- Headline starters, ad targeting notes and CRM field suggestions
- Segment comparison and channel map (Standard & Premium)
- Audience map, implementation playbook and presentation deck (Premium)
- Insights labelled fact, inference, hypothesis or unavailable where relevant
- Professional PDF report (DOCX in Standard & Premium; PPTX + spreadsheet in Premium)
WHO THIS IS FOR
- Founders defining their ideal customer before launch
- Marketing teams segmenting audiences for ads or email
- Ecommerce and D2C brands briefing copywriters or media buyers
Message me with your product link before ordering - I'll help you choose the right package.
Get to know Przemek
Pinterest Specialist, Market Analyst
Level 2
- FromPoland
- Member sinceJul 2018
- Avg. response time1 hour
- Last deliveryabout 16 hours
Languages
English, Polish, Spanish
My Portfolio
FAQ
What is included in each buyer persona?
Ten sections: snapshot with quote, demographics, biography, psychographics, goals, pains, buying process, channels, empathy map, and an implementation kit (headline starters, ad targeting notes, CRM fields, do's and don'ts). You can drop the kit into ads, homepage copy or an agency brief.
Can you do B2B and B2C?
Yes. Ecommerce, D2C, SaaS, services and local businesses all work. Kindly tell me the model and country in the order form.
What formats do I get?
Basic: PDF. Standard: PDF + DOCX. Premium: PDF + DOCX + PPTX + spreadsheet.
How is this different from your Persona & GTM gig?
This gig is the persona pack — 1, 3 or 8 profiles you can use this week. The GTM gig adds SWOT, brand voice, customer journey maps, messaging frameworks and a 90-day roadmap. Start here if you mainly need audience clarity; upgrade to GTM when you need the full strategy stack.
How do I actually use the personas?
Each profile includes headlines, targeting notes and CRM field suggestions. Premium adds an implementation playbook for web, ads, email and CRM. If you already have analytics or interview notes, send them — the profiles get sharper.

