I will develop your brand strategy, messaging and positioning


About this gig
Is your brand getting lost in the noise?
You probably have a great product or service but if your positioning is unclear, your messaging is generic, or you're speaking to everyone (and no one), it shows.
I'm Serdar. 15 years in advertising running campaigns, building brand strategies, helping businesses figure out what they stand for and how to say it in a way that converts.
What I can help you with:
- Brand audit where you stand vs. competitors
- Positioning owning a clear, defensible space in your market
- Messaging framework what to say and how to say it
- Tone of voice consistent brand language across every channel
- Audience personas who you're really talking to
- SWOT analysis strategic clarity on strengths and gaps
- Ad direction messaging for Meta, Google, or pitch decks
Who this is for:
Startups figuring out their identity. Small businesses that have grown past their original pitch. Founders who are great at what they do but struggle to explain it.
What you get:
A clear, written strategy document not a template, not a framework stolen from a marketing textbook. Honest, specific recommendations based on your actual brand.
Get to know SerdarUysal
Brand Strategist and Marketing Consultant
- FromTurkey
- Member sinceMar 2021
- Avg. response time1 hour
Languages
Turkish, English
My Portfolio
FAQ
What do you need from me to get started?
A brief overview of your business, your target market, your main competitors, and what you feel isn't working about your current positioning. The more context you give, the sharper the output.
What format will the deliverable be in?
A structured PDF or Google Doc with actionable recommendations. Not a slide deck full of buzzwords — actual written strategy you can use.
Can you work with businesses in any industry?
Yes. I've worked across tech, retail, professional services, and consumer brands. Strategy principles apply across industries — what changes is the research and the language.
Do you offer revisions?
Yes. One round of revisions is included in all packages. If you need more, we can discuss.
What's the difference between the Basic and Standard packages?
Basic gives you the audit and positioning diagnosis — where you are and where you should go. Standard adds the full messaging framework and tone of voice guide so you can immediately start communicating that positioning.

