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I will build your b2b icp and outbound sales strategy
B2B Outbound Sales, Lead Generation Specialist
I’m the founder of Raki Solutions and a B2B sales professional with 5+ years of experience across APAC. I’ve closed SGD 100K+ in new business, achieved 140% of quota and worked across the full sales c...
About this Gig
Not sure who to target or how to build an outbound sales strategy that actually creates pipeline?
I help B2B startups and growing businesses turn their offer into a clear, actionable outbound plan.
Im the founder of Raki Solutions and bring 5+ years of B2B sales experience across prospecting, cold calling, lead generation, SaaS sales and APAC market expansion.
Depending on your package, I can help you with:
- Ideal Customer Profile (ICP) development
- Buyer personas and decision-maker targeting
- Target market and account segmentation
- Competitor and positioning analysis
- Outbound messaging and value proposition
- Cold email, LinkedIn and cold calling strategy
- Outreach sequence and channel recommendations
- KPIs and an implementation roadmap
This is not a generic template. Ill review your business, offer and target market to build recommendations around your actual sales goals.
Need help executing the strategy too? I also specialize in B2B prospecting, cold calling, lead generation and appointment setting.
Send me a message if youre unsure which package fits your business.
Business type:
Startups
•
SMBs
Industry:
Business services & consulting
•
Engineering
•
Software
My Portfolio
FAQ
What information do you need from me to get started?
Please provide your website, product or service, current target market, typical customers, geographic focus and any existing sales or marketing material. If you are unsure about your ICP or target market, that is completely fine, that is part of what I can help define.
Is this service only for SaaS or technology companies?
No. I work primarily with B2B businesses and can support software, professional services, engineering and other companies selling to businesses. If you are unsure whether your business is a fit, message me before ordering.
Will you create my Ideal Customer Profile and buyer personas?
Yes. ICP development is a core part of this service. Depending on your package, I can define target industries, company characteristics, buyer roles, decision makers, pain points and recommended targeting criteria.
Do you also create cold email, LinkedIn and cold calling messaging?
Yes. The Standard and Premium packages include outbound positioning and messaging recommendations across relevant channels, including cold email, LinkedIn and cold calling.
Will you provide leads or execute the outbound campaign?
This gig focuses on strategy and planning rather than ongoing campaign execution. I also provide B2B prospect research, lead generation, cold calling, appointment setting and outbound sales support as separate services.
Can you help me enter a new market or country?
Yes. I have experience in B2B sales and market expansion, including APAC. I can help assess target segments, buyer personas, positioning and the outbound approach required for a new market.
