#1: Pricing strategy for key products and regions for a PE-backed $50-$100M ARR software provider with an anticipated impact of $2M-$6M ARR in Year 1
- Customer analysis to determine value by feature and willingness to pay
- Competitive benchmarking on pricing and packaging
- Developed a tiered pricing strategy with add-ons to monetize customers across different segments and sizes
#2: Diagnosed the pricing opportunities for $1B+ infrastructure engineering software solution provider
- Company exec interviews, customer interviews, and historic contract data were used to diagnose and formulate hypothesis/opportunities
- Defined the approach to quantify the size of each pricing opportunity
- Iterate with the client stakeholder team to arrive on the final calculations
#3: Pricing Strategy for a startup offering ERP SaaS in ME countries
- Competitive benchmarking around pricing aligned to the current benefits offered and benchmarking Add Ons services pricing/Bundles
- Long-term pricing strategy keeping SaaS as the anchor offering as the venture expands in other allied offerings (e.g., Add Ons customized features/services, B2B marketplace)