I will captivating and compelling copy for marketing and the media
United States
I speak English
I’ve been leading global marketing initiatives for more than a decade, from product development to brand strategy, but my sweet spot and the work from which I derive my deepest satisfaction has always...
I have more than a decade of experience creating entertaining, informative, and compelling advertising across many industries and businesses, from bootstrapping startups in senior care to global companies in outdoor products and aviation. As a marketing professional, I have unusual insight into brand strategy, positioning, and the requirements of the various media channels.
Non-marketers often think of advertising as just a clever headline. Clever creative has its place, but slogans, headlines, and other advertising copy should be the outcome of a thoughtful process designed to drive your message home, create a connection with your brand, and compel your audience to action.