I will develop your brand purpose and market proposition for global differentiation

R
renegademtl
R
renegademtl
Mark TL
develop your brand purpose and market proposition for global differentiation
Full Screen
develop your brand purpose and market proposition for global differentiation
Full Screen
Full Screen
develop your brand purpose and market proposition for global differentiationdevelop your brand purpose and market proposition for global differentiationdevelop your brand purpose and market proposition for global differentiation

About this gig

In a marketplace crowded with AI slop, true differentiation comes from a brand purpose that resonates on a human level. I help businesses and founders move beyond generic messaging to find their "truth and intelligence layer," driving growth through authentic personality and cultural relevance.


With over 30 years of experience globally, I specialise in crafting market propositions that make people, products, and places impossible to ignore.


Why Partner With Me?

I dont just write taglines; I build strategic frameworks used by some of the worlds most recognisable brands. My experience includes:


Global Tech Leadership: Developed propositions and strategic messaging for OPPO, TCL, HONOR, and TP-Link, helping these brands navigate Western media and consumer culture.


Lifestyle & Destination Excellence: Expertise in making "places and products" stand out, with a background supporting hotels, tourism destinations, and major attractions.


Purpose-Led Strategy: I am deeply embedded in the UN Sustainable Development Goals, ensuring your brand aligns with modern values and sustainability standards.


Senior Authority: A keynote speaker at Cannes Lions, MWC and SXSW

  • Strategy purpose

    • Actions plan
    • Growth / Scale
    • Brand building
    • Company / Brand strategy
    • Personal brand

  • Industry

    • Marketing & advertising
    • Technology
    • Travel & tourism

  • Business stage

    • Small business
    • Medium business
    • Large business
    • Startup
    • Entrepreneur

  • Business type

    • B2C
    • B2B
    • Personal brand

Get to know Mark TL

Mark TL

I do PR, media training and messaging for people, products and places

  • FromUnited Kingdom
  • Member sinceJul 2025

  • Languages

    English
I turn founders, CEOs, products and places into stories people can’t ignore. I’m a PR and communications expert with 20+ years building brands through sharp positioning and thought leadership. I do media training for founders, profiling, crisis comms and message development that cuts it. I work across tech, tourism and lifestyle with brands as diverse as ASICS to Under Armour, and Alibaba to TikTok. If your message is forgettable, your brand is invisible. If your message is forgettable, your brand is invisible. I fix that. If you want safe PR, look elsewhere. If you want impact, let’s go.

My Portfolio

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