I will provide programmatic and media consultation and optimization
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Rickey S
Full Screen
About this gig
The service includes:
Comprehensive Auditing: Conduct thorough evaluations of existing programmatic infrastructures, with targeted analysis of Supply-Side Platform (SSP) and Demand-Side Platform (DSP) configurations to identify inefficiencies and opportunities.
Strategic Revenue Planning: Design and implement tailored advertising strategies aligned with revenue-focused key performance indicators (KPIs), advanced audience segmentation, and precision targeting methodologies.
Platform Expertise & Optimization: Apply specialized knowledge across leading SSP and DSP ecosystems to refine platform selection, integration, and performance configurations for maximum operational efficiency.
Performance Analytics & Reporting: Deliver comprehensive, revenue-centric reporting frameworks that provide actionable insights, transparent performance metrics, and strategic recommendations.
Continuous Optimization: Implement an iterative, performance-driven approach to strategy refinement adapting campaigns in real time based on revenue outcomes to support long-term, sustainable growth.
Get to know Rickey S
Rickey S
Programmatic and CTV Advertising Consultant
FromCanada
Member sinceApr 2026
Languages
English
I have 7+ years of account management experience with global and Canadian clients. I have adaptable experience in Programmatic advertising on both DSPs (DV360, TTD, Amazon DSP, Yahoo DSP) and SSPs (GAM, MCTV, Index Exchange) and executive level leadership skills. I have generated multi million dollars of revenue for tier 1 companies like Disney, McDonalds, Apple and Amazon. Experienced in media planning, audience strategy, campaign optimization, troubleshooting, reporting and post campaign analysis. Experience in managing traders and expertise in consulting a media business.