I will engineer your restaurant menu to maximize profit margins
About this Gig
Are you leaving money on the table with a poorly optimized menu?
Most consultants offer theory. As an active operator managing multi-unit F&B brands, I bring practitioner-level execution to your restaurant's growth.
I specialize in data-driven menu engineering and bottom-line profit optimization. By applying proven operational frameworks (OKR, BSC, EOS), I transform your raw POS data into scalable growth strategies.
What I Will Deliver:
- Menu Matrix Analysis: Pinpointing 'Stars' vs 'Dogs' using sales mix and precise contribution margins.
- Pricing Strategy: Elasticity-based models that protect guest retention while maximizing revenue.
- Strategic Placement: Redesigning menu architecture to push high-margin items into prime visual real estate.
- Systematic Execution: Bridging the gap between strategy and kitchen reality through tracking spreadsheets and blueprints.
Stop guessing at food costs. Let's build a systematic, data-backed approach to scaling profitability.
Message me today to discuss your margins before ordering!
Business type:
Corporates
•
Solopreneurs
Industry:
Food & beverage
•
Travel & tourism
•
Hospitality
My Portfolio
FAQ
What data do I need to provide to get started?
I will need your POS sales data (itemized sales volume) and your current recipe costs (food cost per item) for the last 3 to 6 months, preferably in a spreadsheet or CSV format.
Do you only work with full-service restaurants?
No, my data-driven menu engineering applies to QSR, casual dining, cafes, and multi-unit brands. The core principles of volume analysis and margin optimization work across all F&B operational models.
How long does it take to see margin improvements?
Once the new pricing, strategic menu placement, and operational SOPs are implemented by your staff, you will typically see positive shifts in your gross profit margins and product mix within the first 30 days.
Will you redesign my physical menu graphics?
This gig focuses on the strategic architecture, pricing logic, and item placement (the 'blueprint'). While I provide the exact structural layout strategy to maximize profit, you will hand this blueprint off to a graphic designer for the final visual rendering.
How do you ensure the changes won't scare off my regular customers?
I prioritize customer retention by isolating your 'hook' items—the high-volume dishes that drive repeat visits. We protect the pricing on those retention drivers while strategically adjusting prices and placement on complementary items to raise your overall average ticket size.

