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In this example, I promoted a children's goods store. The main task was to create a content strategy to attract new audiences, analyze competitors and segment the audience, and develop working scripts for the sales department. The solution was to create a content plan with an emphasis on emotional connection with the audience, as well as creating loyalty programs, promotions, discounts to attract new audiences. As a result, more than 10,000 subscribers were attracted in 4 months of work, and sales through the social network increased by 40%
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