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Fiverr Pro
English
$
USD
I will clarify brand messaging, positioning, and value proposition
Rowan Woolsey
Top Rated
About this gig
Turn your expertise into clear, distinctive messaging that gives your brand a stronger foundation for your website, content, and marketing.
BASIC: BRAND POSITIONING
Clarify how your business fits in the market and what makes it different.
You'll receive:
- Positioning statement
- Value proposition / UVP
- Key differentiators
- Google Docs
STANDARD: BRAND MESSAGING
Get a complete messaging foundation around your positioning, audience, and brand.
You'll receive everything in Basic, plus:
- Audience profile
- Core brand message
- Messaging pillars
- Supporting messages
- Messaging hierarchy
- Google Docs
PREMIUM: FULL MESSAGING SYSTEM
Turn your messaging foundation into a practical system for using it across your marketing.
You'll receive everything in Standard, plus:
- Website messaging framework
- Content messaging framework
- Practical messaging examples
- Guidance for using the system going forward
- Google Docs & Deck (Canva)
Every tier is developed around your actual business, audience, expertise, and goals to create a truly unique and authentic message and communication strategy.
Get to know Rowan Woolsey
Rowan Woolsey
Copywriter
Top Rated
- FromUnited States
- Member sinceSep 2022
- Avg. response time1 hour
- Last delivery2 weeks
Languages
English
I am a passionate writer with 10 years of experience. The purpose of my work is to give a voice and exposure to companies and groups that are making a positive impact on the planet and in their communities. 👩💻
I'm a Google Suite and Canva shop. All deliverables are created in either GS or Canva and formats include Google Doc, Slides; editable Canva templates, and PDF. 🤝
I'm excited to chat about your project!
My Portfolio
FAQ
What is the difference between the three packages?
Basic focuses on positioning: where your brand fits, what makes it different, and how to articulate its value. Standard builds the core messaging system. Premium adds practical frameworks and examples for applying that messaging across your marketing.
What do I need to provide to get started?
Once you select your tier package, you'll be prompted to fill out a questionnaire. There, you'll provide information about your business, audience, offers, goals, and existing marketing. I may also review relevant materials such as your website, existing messaging, or brand documents.
Will you write my website copy?
I would be happy to! I recommend starting with a Message Strategy package, since that's a component of any healthy website copy strategy. But web copy isn't part of these packages. To add that or create a custom offer with only web copy, reach out directly.
Will you create my content strategy?
The Premium package includes a content messaging framework based on your brand messaging. It does not include a full content strategy, content calendar, or ongoing content creation. But these are services I offer—simply reach out do add this onto your package.
Can you work with an existing brand?
Yes. You don't need to be starting from scratch. I can clarify and strengthen existing positioning and messaging based on your current business, audience, and goals.
Can you help if I offer multiple services?
Yes. The core package establishes your overarching brand messaging. Additional offers, audiences, or more extensive service-level messaging can be added if needed.
Will the messaging sound like my brand?
Yes. I'll develop the messaging around your actual business, expertise, audience, goals, and existing brand. No generic positioning or brand voice here!
Can I request revisions?
Yes. Each package includes revisions so we can refine the work based on your feedback. The number of revisions depends on the package you select. You can also add on more revisions, if needed.
Are any components AI-generated?
Everything I write in your final deliverable is human-written and made. That said, I sometimes use AI as a research assistant while I'm conducting brand and market analysis. My approach to using AI is to develop my own insights, notes, and ideas—then use AI to fill in any biases or gaps in my logic.
