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Samina A
About this gig
Facebook Ads Manager / Meta Ads Specialist
Freelance | Remote | 2023 Present
I have practical experience in Meta Ads Manager, including Facebook Ads setup, campaign management, and optimization for leads, messages, and website traffic. I focus on targeted audiences, budget control, performance analysis, and continuous improvement while following Meta advertising policies.
Key Responsibilities:
- Facebook Ads setup and campaign management
- Audience research, custom audiences & retargeting
- Budget management, daily monitoring & campaign optimization
- A/B testing of creatives and ad copy
- Improving CTR, reducing CPC & scaling winning ads
- Optimizing low-performing campaigns and audiences
- Ensuring ads comply with Meta advertising policies
- Managing Facebook & Instagram Ads based on business goals
core skills
Facebook Ads Manager
Campaign Optimization
Audience Targeting
Pixel Setup & Optimization
I believe in honest communication, clear reporting, and continuous campaign improvement to achieve better results.
Get to know Samina A
Samina A
Facebook Ads Manager
- FromPakistan
- Member sinceAug 2026
Languages
English, Urdu
Meta Ads & Digital Marketing Specialist
I help businesses grow increase sales and maximize ROI through strategic, data-driven Facebook ad campaigns. With proven expertise in audience targeting, conversion optimization, and creative ad strategy, I specialize in turning clicks into paying customers.
marketing strategies and high-performing Meta (Facebook & Instagram) ad campaigns. My focus is on creating targeted campaigns that generate quality leads, increase sales, and maximize ROAS (Return on Ad Spend
My work includes understanding client needs, selecting the right campaign objective,
My Portfolio
FAQ
How do you decide if a Facebook ad is a winner or should be turned off?
I evaluate the ad based on its primary KPIs, such as CPA, ROAS, conversion rate, CTR, and purchase volume. I also consider spend and data volume before making a decision. If an ad consistently spends enough without generating profitable results, I reduce the budget or turn it off.
Can you work with a limited advertising budget?
Yes. I can create and optimize campaigns according to your available budget, focusing on reaching the right audience and using the budget efficiently.
How do you usually test new creatives and primary texts?
I test one major variable at a time so I can clearly understand what is driving performance. For creatives, I test different hooks, formats, angles, visuals, and offers. For primary text, I test different hooks, pain points, benefits, and calls to action, while keeping other variables relatively con
How would you scale a winning ad without hurting performance?
I prefer gradual scaling. I would increase the budget carefully while monitoring CPA, ROAS, conversion volume, and frequency. I avoid making several major changes at once. If performance starts to decline, I would pause further scaling and investigate the cause before making another adjustment.
