I will set up meta pixel and facebook conversion API via GTM


About this gig
Maximize your Facebook ad ROI with expert Meta Pixel & CAPI setup on WordPress! I deliver precise tracking, advanced matching, and de-duplication - so every conversion counts and your ad spend works smarter.
With my service, you get:
- Complete Meta Pixel installation via Google Tag Manager on your WordPress site
- Facebook Conversions API (CAPI) setup for server-side tracking, improving data accuracy
- Advanced Matching to send hashed customer data for better event match quality
- De-duplication setup to avoid double-counting conversions from browser and server events
- Debugging and verification using Meta Events Manager and Test Events Tool
- Cookie capture (fbp/fbc) for reliable user identification
- Privacy-compliant setup following Facebook's latest guidelines
Whether you're running small or high-budget campaigns, accurate data tracking is crucial to optimize your ads, reduce wasted spend, and increase conversions.
I don't just add code-I ensure your tracking is reliable, secure, and tailored to your WordPress website.
Lets make your Facebook ads perform better by giving you the data you can trust!
Get to know Sandip
- FromBangladesh
- Member sinceJul 2025
Languages
English
FAQ
Do I need both Meta Pixel and Facebook Conversion API (CAPI)?
Yes. Pixel tracks browser events, but it can miss data due to browser restrictions. CAPI ensures more reliable, server-side tracking for better ad performance and data accuracy.
Do you set this up using Google Tag Manager (GTM)?
Absolutely. I use GTM (web and server) for a clean, scalable setup. It allows for precise event tracking and easier debugging.
I use WordPress. Can you set it up there?
Yes. I can implement this using GTM4WP, Insert Headers & Footers, or similar plugins — no need to touch core code.
What is advanced matching and do you enable it?
Advanced matching sends hashed customer data (email, phone, etc.) to Meta for better event match quality. Yes, I include this in my setup.
What do you need from me to start?
Access to your WordPress site (admin login), Google Tag Manager account, and Meta Business account details. This allows me to set up Pixel, GTM (including server container if needed), and Conversion API properly.

