I will audit, review and consult your brand identity

I am Santiago Torres and Im a brand designer and art director focused on identity, typography and brand transformation.

This space is meant to create a conversation that will deliver valuable insights, opportunities and questions for your brand in the making. It is intended to brand strategists, brand designers and brand managers.

Brand building is a complex and unique exercise between creative and client, each project requires a tailored solution to create the spirit of the business, the authenticity of the brand and the creative energy that will keep it evolving. Whether you are starting a new company or looking for a rebrand, I will make sure to understand you and the space you play in, for concise and focused feedback.

The conversation will be based on top of the following 3 questions:

1 - What is the brand transformation you are working on?

Brand Creation, Scale-up, Merger, Reposition, Refresh, Expansion?

2 - What new value can you create?

Hierarchy of values you want to work on.

3 - How do you roll it to the world?

How to achieve meaning through design.

From there we will filter and digest ideas that might either validate your WIP or spark new explorations.