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$
USD
I will create a results driven influencer marketing strategy
Sarah G
About this gig
Not sure where to start with influencer marketing, or want a stronger strategy behind your existing activity?
I'll create a tailored influencer marketing strategy built around your brand, audience, objectives and budget. With 15+ years of marketing experience working with global consumer, beauty and lifestyle brands, I combine creator-first thinking with platform expertise and a strong focus on measurable business results.
Depending on your package, I'll develop recommendations based on platforms, covering your audience, creator approach and mix, content direction, campaign concepts, budget allocation, KPIs, measurement and optimisation.
I stay ahead of creator, platform and industry trends, using data, cultural insight and commercial thinking to identify what will work for your brand rather than simply following trends.
Whether you're starting influencer marketing, planning your next campaign or looking to scale existing activity, you'll receive a clear, actionable strategy designed to help you invest effectively and drive results.
Please message me before ordering to discuss your brand, goals and requirements.
Get to know Sarah G
Sarah G
Influencer Marketing and Social Media Strategy Expert
- FromUnited Kingdom
- Member sinceSep 2026
Languages
English
Influencer marketing, social media, and brand strategy expert with 15+ years’ experience helping global brands deliver campaigns that drive results. I specialise in influencer strategy, campaign planning, creator briefs, social strategy and content, with deep expertise across TikTok and Instagram and experience across YouTube. Combining cultural insight, platform expertise and commercial thinking, I stay ahead of industry trends to create effective strategies, optimise performance and deliver meaningful measurement, reporting and ROI.
Other Influencer Marketing Services I Offer
FAQ
Is the influencer strategy tailored to my brand?
Yes. Every strategy is developed around your brand, audience, objectives, budget and market. I don’t use a one-size-fits-all approach - recommendations are tailored to what will work for your business.
Which platforms do you specialise in?
I specialise primarily in TikTok and Instagram, with additional experience across YouTube, Facebook and Snap. I’ll recommend the platforms and creator approach that best align with your audience, objectives and budget.
Does this include finding influencers?
Your strategy includes recommendations on the types, tiers and profiles of creators to target. A researched creator shortlist can be added as an extra, while outreach and campaign management are available through my separate campaign management service.
Can you help with influencer budgets?
Yes. Depending on your package, I can recommend how to structure and allocate your creator budget based on your objectives, creator mix, campaign scale and expected outcomes.
How do you approach measurement and ROI?
I’ll recommend KPIs and measurement based on your objectives, helping you understand what success should look like and how performance can be evaluated. More detailed measurement and optimisation recommendations are included in the higher-tier packages.
Can you also manage the influencer campaign?
Yes. I offer a separate end-to-end Influencer Campaign Management service covering creator research, outreach, negotiation, briefing, activation, monitoring and reporting. Please message me if you’d like support bringing your strategy to life.
