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I will build your marketing strategy and twelve month roadmap
About this Gig
Is your marketing just activity, or is it strategy? Start with the right foundations, it will pay off later on.
I'm Sara Pastor, founder of White Cloud Communications. 18 years building marketing strategy for global brands Volkswagen, Audi, Porsche, Škoda, Haier, Fisher & Paykel across Europe, New Zealand, and Spanish-speaking markets. I diagnose before I prescribe.
Strategy Foundation: Clarity on where you are, where you're going, and how to get there. Business & brand overview, competitor snapshot (up to 3), audience & buyer persona, SWOT & positioning, SMART objectives, channel recommendations, 12-month roadmap, KPI framework.
Strategy Direction: Everything in Foundation, plus expanded competitor analysis (up to 5), segmentation & targeting, brand positioning, strategic objectives, marketing mix (4Ps), messaging & content strategy direction.
Strategy Full: Full diagnosis (up to 6 competitors), segmentation, positioning, marketing mix, pricing & product architecture, go-to-market design (customer journey, funnel, 12-month investment plan, messaging & campaign strategy), KPI framework & review cadence.
Every package includes 2 x 1-hour consultancy sessions,
FAQ
What's the difference between the three packages?
Strategy Foundation gives you clarity on where you stand and where to go next. Strategy Direction adds deeper positioning and strategic decisions (segmentation, marketing mix). Strategy Full builds the complete go-to-market plan, including a 12-month investment roadmap.
Which package should I choose?
Foundation gives you clarity on direction, but most businesses need more than direction — they need decisions made on positioning and where to compete. That's Strategy Direction. If you also want a full, investment-ready plan to execute against, Strategy Full covers everything end to end.
What do you need from me to get started?
A short intake questionnaire covering your business, audience, and current marketing situation — sent as soon as you order.
Is this a one-off, or ongoing support?
This is a focused strategy engagement. If you want ongoing strategic leadership afterward, I offer fractional CMO / advisory retainers separately — happy to discuss.
Do you work with my industry?
Yes I work with any industry, both B2B and B2C. But I've worked across automotive, home appliances, tourism, Sports, and SME/growth-stage businesses generally, with 18 years of international experience. If you're unsure whether your industry fits, message me first.
What if I need help executing the strategy afterward?
That's outside this gig's scope, but it's exactly what White Cloud Communications does — design, content, campaigns, and more. We can talk about it separately once your strategy is in hand. Message me for more services.
Are the consultancy sessions included?
Yes — every package includes 2 x 1-hour live sessions to walk through the strategy and answer questions, in addition to the written deliverable.
