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English
$
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I will create your go to market launch strategy or marketing plan
About this Gig
Ready to launch, or ready to plan the next 12 months? Pick the path that fits where you are.
I'm Sara Pastor, founder of White Cloud Communications. 18 years building marketing strategy for global brands Volkswagen, Audi, Porsche, Škoda, Haier, Fisher & Paykel across Europe, New Zealand, and Spanish-speaking markets.
Go-to-Market Strategy: Launch objectives & KPIs, messaging framework & key narrative, audience & pain point mapping, phased launch timeline, full channel strategy (social, email, PR, ads, influencer), lead magnet & conversion tactics, budget allocation & measurement plan.
12-Month Marketing Plan: Market context, commercial & marketing objectives aligned to revenue, 12-month campaign calendar, content & channel plan, budget breakdown by channel, roles & responsibilities framework, risk management, measurement cadence.
Strategy Workshop: Full-day facilitated session (7 hours) with pre-session research, brand positioning & messaging, channel and content strategy, 12-month priority roadmap co-created with your team, written summary & action plan.
All delivered as full PowerPoint + PDF. No fluff, no jargon.
FAQ
Which package should I choose?
It depends on where you are. If you're launching a new product, service, or business, choose Go-to-Market Strategy. If you're already running and need a clear 12-month operational roadmap, choose the Marketing Plan. If you want a live, full-day session to align your team and leave with a plan in han
What do you need from me to get started?
A short intake questionnaire covering your business, audience, and current marketing situation — sent as soon as you order.
Is this a one-off, or ongoing support?
This is a focused strategy engagement. If you want ongoing strategic leadership afterward, I offer fractional CMO / advisory retainers separately — happy to discuss.
Do you work with my industry?
es! I've worked across automotive, home appliances, tourism, and SME/growth-stage businesses generally, with 18 years of international experience. If you're unsure whether your industry fits, message me first.
Can the Strategy Workshop be done remotely?
Yes — it's typically run as a live video session, though in-person is possible depending on location. Message me to discuss format and scheduling.
What if I need help executing the strategy afterward?
That's outside this gig's scope, but it's exactly what White Cloud Communications does — design, content, campaigns, and more. We can talk about it separately once your strategy is in hand.
