I will create brand guidelines for consistent branding

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sebastian_ruano
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sebastian_ruano
Sebastian Ruano

About this gig

Already have a logo and visual identity, but need clear rules to keep your brand consistent? I will organize and develop your existing brand elements into professional brand guidelines that are easy to understand, apply, and share.


Clear brand guidelines help businesses maintain a consistent visual presence, reduce confusion when creating new materials, and make it easier for teams, designers, or collaborators to apply the brand correctly across different touchpoints.


Depending on the package, I can define logo usage, color palette, typography, visual hierarchy, graphic resources, photography direction, composition rules, dos and donts, iconography, applications, and a complete brand book.


This service is for brands that already have a logo and basic visual identity. It does not include creating a new logo from scratch.


Every package includes a final PDF and an editable source file.


My goal is to transform the visual elements you already have into a clear, consistent, and practical brand system that can be applied confidently across your communication.

Delivery style preference

Please inform the freelancer of any preferences or concerns regarding the use of AI tools in the completion and/or delivery of your order.

Get to know Sebastian Ruano

Sebastian Ruano

Professional designer

  • FromColombia
  • Member sinceSep 2026
  • Languages

    English, Spanish
Hi, I’m a Visual Communication Designer with 8 years of experience helping brands turn ideas into distinctive and meaningful visual solutions. I create branding, visual identities, logos, illustrations, social media content, campaign visuals, and digital and print pieces. I work mainly with Adobe Illustrator and use AI to optimize and speed up my creative process, while every concept, visual decision, and final direction remains my own. I value clear communication, attention to detail and creating design that fits each brand. If you have an idea in mind, I’d be happy to help bring it to life.

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