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I will do market research and analysis using local demographic and spending data
Demographic Reports, Market Analysis, and Business Intelligence
Hey, I'm Brian from Segment Spot. We're a team of experienced professionals focused on delivering high quality market research and analysis, business intelligence, and GIS services. Whether you need d...
About this Gig
Looking for highly localized market research and analysis for your business, service, or idea? You're in the right place!
Our market research is focused on helping small businesses and entrepreneurs evaluate the viability of their local markets, backed by comprehensive demographic, spending, and retail data.
Our Market Research Package Includes:
- Executive Summary: key findings and takeaways.
- Local Market Analysis: demographics overview, market growth projections.
- Customer Analysis: target demographics, consumer spending behavior, lifestyle indicators, customer growth trends.
- Total Addressable Market (TAM): relevant spending categories, market penetration scenarios, TAM calculations, recommended marketing allocations.
- Competitive Analysis: market saturation indicators, spending pattern analysis, demographic trend impacts.
- Market Trends Analysis: demographic shifts, economic trends, market evolution.
- SWOT Analysis
Our Research Utilizes:
- ArcGIS Business Analyst reports based on your target location (address, county, zip code, etc.)
- Demographic & Income Profile
- Market Profile
- Retail Market Potential
- Consumer Spending Analysis
Questions before ordering? See the FAQs or contact us!
Language:
English
Research method:
Quantitative
FAQ
What's your process? How does it work?
We begin each market analysis by generating 4 premium, commercial demographic and spending reports based on your specified location or address. We use these reports to inform our analysis of the local market, trends, competitive landscape, and more - all based on your business or service type.
What differentiates your market research and analysis?
Our research and analysis is focused on your specific market - based on a location or address you specify, which can include up to 3 drive time or distance radius rings. This premium, localized data underpins the market research report we deliver, offering a detailed look into your market.
What information do you need to start your analysis?
The main information we need to get started is your business type and a location you would like us to analyze. This location can be a city, state, zip code, county, or address. If specifying an address, you can add up to 3 distance or drive time rings for us to analyze as well.
Do you provide samples of your market research and analysis?
Absolutely. We are more than happy to provide generic samples of both our market research and analysis, as well as the demographic and spending reports which underpin that analysis. Don't hesitate to contact us for samples if you're unsure whether our market research package will meet your needs.
What type(s) of location can I specify for the report to focus on?
You can specify a city, county, state, zip code, or address for your report to focus on. If specifying an address, you can include up to 3 distance or drive time radius rings for us to analyze (e.g. 1 / 3 / 5 miles). Please contact us if your location is outside the U.S. to ensure data availability.
What data do you use for demographics, spending, etc.?
Our market analysis is based on 4 separate reports focused on your location: a Demographic & Income Profile, Market Profile, Retail Market Potential Report, and Consumer Spending Analysis. These reports are sourced from Esri's ArcGIS Business Analyst Platform, and are included in the final product.
What countries do you offer market research and analysis for?
Since we utilize detailed demographic and spending reports to inform our analysis, our research is available primarily for U.S. locations. If your market is outside the U.S., please contact us before ordering to ensure data availability.
Will I receive the underlying demographic, spending, and market potential reports?
Absolutely! While our market research and analysis utilizes data from the underlying reports, these reports are included to ensure you can review the underlying demographic, spending, and market data.
Is any information I provide kept confidential?
Absolutely! All information shared with us is kept strictly confidential, and we adhere to all relevant privacy laws and regulations.
