I will create big idea advertising concepts for your campaign

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sentient_media
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sentient_media
Marc L

About this gig

Anyone can make you an ad. Very few people can hand you an idea that makes strangers elbow each other and say, did you see that thing?


I'm an International ANDY Award winning creative director. I've concepted work for the biggest product launch in Coca-Cola's history and for scrappy startups where the whole media budget was a decent used car. The size of the wallet changes. The craft doesn't.


BASIC: Three Territories. 3 distinct campaign concept directions, each with a headline, the premise, and why it works for your audience.


STANDARD: Five Concepts. 5 concepts with key visual descriptions and the strategic rationale, ready to hand to any designer, editor, or media buyer.


PREMIUM: Campaign Platform. We pick the winner and I build it out: tagline, manifesto, and 3 example executions across your channels.


Use them for social, digital, out of home, video, or the pitch meeting where you need the room to lean forward. Bring me your product and your audience. I'll bring the idea people remember.

Get to know Marc L

Marc L

Fractional CMO and Creative Director

  • FromUnited States
  • Member sinceJul 2026
  • Languages

    English
Most small businesses hire a website person, a logo person, an SEO person and a social person. None of them have met. That's not a marketing department, it's a group project. I'm one operator who does all of it. 30 years, an International ANDY Award, SVA faculty, Head of Growth at an AdAge Small Agency of the Year. Brands from Coca-Cola to startups whose whole budget was a used car. The person who writes the strategy writes the ad and reads the report. No handoffs, no markup. I also do stand-up, which taught me more about holding attention than any deck.

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