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I will set up ga4 and google ads conversion tracking for lead gen b2b forms via GTM
GTM and Conversion Tracking Architect, Meta CAPI, GA4, Google Ads Server Side
Losing 30-40% of your conversion data due to privacy updates, iOS 14+ or ad blockers? As your Conversion Tracking Architect, I identify the hidden gaps draining your ROAS.
🚫Fix:
iOS 14+ Update.
Ad b...
About this Gig
Form fills, bookings, and calls are happening, but Google Ads and GA4 show "no recent conversions" or messy, incomplete data. Embedded tools like Calendly, Typeform, Jotform, or HubSpot forms flood GA4 with noisy events from copypasted scripts, making your reporting unreliable and ad optimization impossible.
I fix this by hand-coding and debugging Google Tag Manager (GTM) for clean, reliable conversion tracking. No random snippets or AI-generated code, just precision tracking for B2B and service funnels.
What I track:
- Lead forms, quote/demo requests, bookings
- Phone call clicks, email clicks, outbound links
- Embedded/iFrame forms (Calendly, Typeform, Jotform, HubSpot, GHL, Paperform, Wufoo)
- Key button and element interactions
Accurate conversions flow to GA4 and Google Ads. Where your form setup allows, I configure Google Ads enhanced conversions for leads (hashed email/phone) to improve match rates and Smart Bidding performance.
Send me your URL and a quick overview of your funnel. I'll help you get accurate, actionable tracking that drives better ROAS.
Message me to Send events to LinkedIn Ads, Meta, Microsoft/Bing, or extend into server GTM for maximum data accuracy.
My Portfolio
FAQ
EU/GDPR compliance?
Premium includes Consent Mode v2. Gig Extra ($50) adds full cookie banner + modeling for ad platforms.
If users reject cookies, will GA4/Ads still track anything?
Yes—using a cookie consent banner + Consent Mode v2. If a user denies consent, tags send limited signals (no cookies) and Google can model some conversions in reports, instead of losing all measurement.
What platforms do you support (WordPress/Webflow/Shopify/custom)?
I work with WordPress, Webflow, Shopify, GoHighLevel, ClickFunnels, Wix, and custom sites. If it’s custom, I’ll share a small GTM install snippet for your developer or guide you step‑by‑step.
Can you track more than one ad platform (Google + Meta + Bing/MS, etc.)?
Yes. Google Ads + Meta are common. I can also set up extra destinations (Bing, LinkedIn, Pinterest, etc.) as an add‑on. I’ll reuse the same GA4/GTM events and test each platform. Message me for extra destinations, and I will create a custom offer for you!
Which forms work?
iFrames, including HubSpot, Calendly, Typeform, Cognito, JotForm, Wuffo, PaperForm, etc. Also, Contact Forms 7, WP Form, Thank-you pages, Custom AJAX—100+ tested.
What is Google Ads Enhanced Conversions, and do I need it?
Enhanced Conversions sends hashed first‑party data (like email/phone) from a lead to Google Ads to improve attribution and conversion reporting. Example: a user submits your “Book a Demo” form with email; Google matches it to signed‑in users and credits your ad more accurately.
Can server-side tracking recover missing leads (30%+)?
Yes—server-side GTM (Stape/GCP) sends tracking via your domain, so ad blockers/ITP block less and attribution improves. Some sites regain 10–30%+ events, but results vary by audience, browser mix, and consent.
