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English
$
USD
I will create gen x ugc video ads for your product or service
Sofia Matthews
About this gig
Please message me before placing your order.
I'm Sofia, a Gen X UGC creator. I create content for brands that want to reach our generation that researches before it buys, ignores anything that feels like a pitch, and stays loyal to brands that earn it. I work closely from your brief, ask the right questions before we start, and deliver content that feels like a real person talking about something they actually use.
Video types I offer:
- Talking head/Yapping
- Voiceover
- Product demos
- Unboxing
- Lifestyle b-roll
Niches:
- Home/lifestyle
- Wellness
- Menopause/hormonal health
- Telehealth
- Mature skincare
- E-learning
- Tech
- Travel
- Pet care
Extras:
- Hook ideation
- Enhanced editing
- Ad rights
My Edge: An M.S. in Health Communication and a B.S. in Psychology. I translate complex topics into honest, relatable content that resonates with informed, skeptical audiences, especially Gen X women, one of the most underserved and highest-spending demographics online.
I Do Not Create Content For: Adult or explicit material, weight loss or body-claim products, or crypto and financial services.
Message me to get started. Let's create!
UGC paid content disclosure
I understand that by acquiring UGC services, I must abide by any and all disclaimer rules required by applicable laws and by the platform(s) where this content will be posted.
Get to know Sofia Matthews
Sofia Matthews
Gen X UGC Creator for Lifestyle, Wellness, Beauty, Finance, Tech
- FromUnited States
- Member sinceFeb 2026
Languages
English
I am a Gen X UGC Strategist with an MS in Health Communication and a BS in Psychology with 20 years of experience in Community Health. I translate data into brand stories and create content that resonates with the 44 to 59 demographic and compels them to action.
I deliver professional, platform-ready content that respects the viewer's intelligence. I am skilled in mobile editing and follow briefs precisely to meet every deadline. I enjoy creating clear, relatable stories with a genuine Gen X edge and humor that drive conversions. Let’s build real brand loyalty for your high-value audience.
FAQ
What should I include in my brief?
The more detail you provide, the better. Helpful information includes your product or service description, target audience, platform, preferred tone, key talking points, any hooks or phrases you love, and examples of content that has worked well for your brand. A clear brief leads to faster delivery
Do I need to send you a script, or can you write one?
Both options work. If you have a script ready, I will follow it closely. If you need help with scripting, it is included in certain packages or as an add-on. I also specialize in hook ideation, so if you know your message but are not sure how to open strong, I can help with that, too.
What usage rights are included?
Usage rights are available as add-ons. Please clarify your intended use before we begin so I can recommend the correct licensing.
Can I request revisions?
Yes! One round of revisions is included in most packages. Additional items can be added at check-out. Revisions cover adjustments to pacing, tone, or minor edits within the original scope. Script or concept changes after filming may require an additional fee.
Do you offer raw (unedited) footage?
Yes, raw footage can be delivered as an add-on. Please let me know in advance if this is required.
