I will analyze facebook ads data and create a performance report
Ecommerce Data Analyst Excel and Ad Spend Reporting
About this Gig
Want to understand how your Facebook Ads campaigns are performing?
I will analyze your Facebook Ads data and create a clear Excel report to help you understand your advertising performance and make better data-driven decisions.
What I can analyze
- Ad spend, impressions, reach and clicks
- Click-through rate (CTR) and cost per click (CPC)
- Conversions and cost per acquisition (CPA), when data is available
- Return on ad spend (ROAS), when sales or conversion values are provided
- Performance comparisons across campaigns and ads
- Underperforming campaigns and opportunities for improvement
What you will receive
- An organized Excel performance report
- Key advertising metrics and comparisons
- An executive summary of important findings
- Practical recommendations based on your data
I have experience working with Facebook Ads for small businesses and focus on understanding the relationship between advertising performance and business results.
What I need from you
Please provide your Facebook Ads Manager export in CSV or Excel format, your reporting period, and your main campaign goal. For ROAS or sales analysis, please include relevant sales or conversion value data.
My Portfolio
FAQ
What files do I need to provide?
Please provide a CSV or Excel export from Facebook Ads Manager and tell me the reporting period and main goal of your campaigns. Remove sensitive information that is not needed.
Can you calculate ROAS?
Yes, provided you supply reliable sales or conversion value data alongside your advertising spend. Ad spend alone is not enough to calculate ROAS.
Which metrics can you analyze?
I can analyze spend, impressions, reach, clicks, CTR, CPC and available conversion metrics. CPA and ROAS depend on the relevant conversion and value data being provided.
Will I receive an Excel report?
Yes. Your report will be delivered as an Excel file, with the metrics, comparisons and summary appropriate to your selected package.
Do you manage Facebook Ads campaigns?
This gig focuses on analyzing existing advertising data and preparing reports. Campaign setup, ongoing management and changes inside your advertising account are not included.
Can you guarantee better results?
No. I provide data-based findings and recommendations, but advertising outcomes depend on factors such as the offer, audience, creative, budget and tracking quality.

