I will create art direction and visual concepts


Level 2
1 order in queue
Gig Summary
About this gig
CREATIVE DIRECTION & VISUAL CONCEPTS FOR BRANDS
Looking for a distinctive creative direction for your next advertising campaign?
I help fashion, beauty and lifestyle brands transform ideas into compelling visual concepts through art direction, creative research and visual storytelling.
With over 10 years of experience in the creative industry, including six and a half years within Giorgio Armani's Artistic Direction, I bring a refined editorial approach to every project.
What you'll get:
- Creative concept development
- Art direction and visual storytelling
- Visual research and moodboards
- Creative rationale and campaign direction
- Presentation-ready concept decks
- Visual style guides, depending on your package
Each concept is developed around your brand identity, audience and communication objectives.
My work combines creative thinking, design expertise and contemporary tools, including AI-assisted visual development when appropriate.
Have a project in mind?
Message me before ordering to discuss your goals and find the right creative approach.
Delivery style preference
Please inform the freelancer of any preferences or concerns regarding the use of AI tools in the completion and/or delivery of your order.
Get to know Massimo S
Art Director, Brand Designer, Photographer and Photo Retoucher
Level 2
- FromItaly
- Member sinceJun 2025
- Avg. response time2 hours
- Last delivery1 week
Languages
English, Italian, Spanish
My Portfolio
FAQ
How do we start?
Once you place the order (or contact me directly), we’ll begin with the materials you already have — references, brand decks, images, ideas, anything you’d like to share.
Can we meet?
Sure! We’ll schedule a short call to align on your goals, audience, tone and expectations before I start the concept phase.
What happens after the briefing?
After the call, I’ll enter the research and development phase to define the creative direction — building moodboards, tone suggestions, or concept routes depending on your selected package. You’ll receive a first draft in presentation format, which we’ll review together.
Can you join the shoot to oversee the concept?
Absolutely! Depending on timing and location, I can join the shoot in person. (Travel and accommodation costs will be covered by the client)
Can we finish the project together?
Yes! With the optional post-production extra, I’ll deliver top-quality, ready-to-use visuals for all formats. Pricing varies based on quantity, usage and specs. Let’s align before adding it to your order.
Do you create the final campaign images?
This Gig focuses on creative direction and concept development. Final image production can be discussed separately.
Can you work with AI-generated visuals?
Yes. I combine traditional creative direction with AI-assisted workflows when appropriate for the project.
Can you develop a custom package?
Absolutely. Message me with your project details and I'll propose a tailored creative solution.
8 reviews for this Gig
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Rating Breakdown
- Seller communication level
- Quality of delivery
- Value of delivery
Sort By
F finnwhitemusic

Switzerland
Ongoing collaborationGreat experience working with Massimo! He understood my vision, delivered a fantastic result, and was great to work with throughout. I’d definitely work with him again!
$200-$400
Price
5 weeks
Duration
S 
Seller's Response
Helpful?H holtzshedden

Germany
Ongoing collaborationnice guy, professional, can recommend
$400-$600
Price
6 weeks
Duration
Helpful?F fra_guido7

Spain
Ongoing collaborationAnche in questo lavoro Massimo si è dimostrato un professionista eccezionale. È riuscito a comprendere perfettamente il concept del brand e a trasformarlo in un’identità visiva forte, moderna e coerente, curando ogni dettaglio con grande attenzione. È sempre stato disponibile, paziente e aperto al confronto,...
$400-$600
Price
9 days
Duration
Helpful?F fra_guido7

Spain
Ongoing collaborationSono davvero super soddisfatto del lavoro svolto da Massimo. Fin dal primo momento ha dimostrato grande professionalità, disponibilità e, soprattutto, una capacità fuori dal comune di comprendere l’identità e la visione che volevo dare al mio brand. Il risultato finale è stato impeccabile: ogni elemento,...
$800-$1,000
Price
4 weeks
Duration
Helpful?A azdinl

Netherlands
“Working with Massimo has been an inspiring experience. His artistic vision and creative direction have elevated the brand’s identity and given our campaigns a distinctive edge. He brings not only talent, but also professionalism and consistency to every project.”
$50-$100
Price
2 weeks
Duration
Helpful?
8 reviews for this Gig
| (8) | ||
| (0) | ||
| (0) | ||
| (0) | ||
| (0) |
Rating Breakdown
- Seller communication level
- Quality of delivery
- Value of delivery
Sort By
F finnwhitemusic

Switzerland
Ongoing collaborationGreat experience working with Massimo! He understood my vision, delivered a fantastic result, and was great to work with throughout. I’d definitely work with him again!
$200-$400
Price
5 weeks
Duration
S 
Seller's Response
Helpful?H holtzshedden

Germany
Ongoing collaborationnice guy, professional, can recommend
$400-$600
Price
6 weeks
Duration
Helpful?F fra_guido7

Spain
Ongoing collaborationAnche in questo lavoro Massimo si è dimostrato un professionista eccezionale. È riuscito a comprendere perfettamente il concept del brand e a trasformarlo in un’identità visiva forte, moderna e coerente, curando ogni dettaglio con grande attenzione. È sempre stato disponibile, paziente e aperto al confronto,...
$400-$600
Price
9 days
Duration
Helpful?F fra_guido7

Spain
Ongoing collaborationSono davvero super soddisfatto del lavoro svolto da Massimo. Fin dal primo momento ha dimostrato grande professionalità, disponibilità e, soprattutto, una capacità fuori dal comune di comprendere l’identità e la visione che volevo dare al mio brand. Il risultato finale è stato impeccabile: ogni elemento,...
$800-$1,000
Price
4 weeks
Duration
Helpful?A azdinl

Netherlands
“Working with Massimo has been an inspiring experience. His artistic vision and creative direction have elevated the brand’s identity and given our campaigns a distinctive edge. He brings not only talent, but also professionalism and consistency to every project.”
$50-$100
Price
2 weeks
Duration
Helpful?

