top guessing which ads are actually driving revenue.
In the world of iOS14+ and privacy-first browsing, standard tracking isn't enough. If your CRM doesn't talk to your ad platforms, you are burning your budget. I specialize in the technical side of marketingensuring every GCLID, FBCLID, and UTM parameter is captured, stored, and reported correctly.
What I will do for you:
- End-to-End Campaign Tracking: Precise setup of UTM parameters to track sources, mediums, and campaigns in GA4.
- Click ID Capture: Custom JavaScript to capture and store GCLID (Google) and FBCLID (Meta) in your lead forms or CRM.
- Offline Conversion Setup: Preparing your data for Offline Conversion Imports (OCI) to tell Google/Meta exactly which leads became customers.
- Deduplication: Fixing issues where conversions are double-counted between Google Ads and GA4.
- Marketing Automation: Setting up automated workflows (Zapier/Make) to sync lead data between your website, CRM, and email marketing tools.
- Custom Audience Sync: Automating the upload of customer lists to Meta/Google for hyper-targeted retargeting.