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I will provide expert category management and strategy

France

I speak English, French, German, Spanish

Strategic PMO and Category Management Freelance Consultant

I'm a freelance consultant specializing in Strategic PMO and Category Management, with 9 years across commercial roles in sporting goods, pet care & FMCG — including adidas, Zooplus, Lindt, and Henkel...
About this Gig

Stop guessing your assortment. I provide the commercial frameworks used by market leaders to win the shelf and protect margins through four strategic pillars:


What I Deliver:

  • Competitor & Customer Analysis: Identifying market white space and shopper triggers to justify category changes.
  • Distribution Strategy: Mapping the right channels (Retail vs. E-com) for optimal product reach.
  • Pricing Architecture: Structuring price points to maximize margin and market share.
  • Promotional Roadmap: A 12-month activity calendar designed to drive consistent volume.


The Packages:

  • Basic Category Audit: 60-min consultation + SWOT analysis for immediate growth opportunities.
  • Standard Assortment Optimization: 10-hour deep-dive covering efficiency analysis, SKU rationalization, and a 10-day roadmap.
  • Premium Strategic Mandate: 30-day comprehensive strategy. Full analysis, pricing, and distribution roadmap, plus a Retail Pitch Deck for your buyers.


Let's build a category that retailers want and customers buy.


Message me before ordering to align on your specific business goals and data availability.

Service type:

Go-to-market strategy

Competitive analysis

Business type:

Startups

Corporates

Industry:

E-Commerce

Food & beverage

Retail & wholesale

My Portfolio