I will design a food brand identity system for dtc and ecommerce

S
studioscaffold
S
studioscaffold
Yashfeen Mazher
design a food brand identity system for dtc and ecommerce
Full Screen
design a food brand identity system for dtc and ecommerce
Full Screen
Full Screen
design a food brand identity system for dtc and ecommercedesign a food brand identity system for dtc and ecommercedesign a food brand identity system for dtc and ecommerce

About this gig

We develop entire brand identity infrastructure of food and e-commerce brands. Not just a logo. A complete base: strategy, visual identity and packaging direction that is not just held together in every touch point.


What's included:

  • Brand positioning + tone of voice direction
  • Logo system (primary, secondary, icon variant)
  • Color system (screen + print specifications)
  • Typography pair with usage hierarchy Label + packaging layout direction
  • Brand mockups in context (packaging, label, surface)
  • Brand usage guide with rationale behind every decision


What makes us different:

Majority of studios are concerned with making your brand beautiful. That's not enough. A good-looking brand that fails to convey why you are different, who it is targeted to and why a person would buy you instead of the opposition does not make sales.


Our brand identities are functional. All the decisions; logo, color, typography, packaging direction is considered keeping in mind your positioning and your customer. We make your USPs come out visually, and your brand sells even without having read a word.


You don't just get files. To convert, you have a brand system built to convert.



  • Style

    • Cartoon
Delivery style preference

Please inform the freelancer of any preferences or concerns regarding the use of AI tools in the completion and/or delivery of your order.

Get to know Yashfeen Mazher

Yashfeen Mazher

Design Director

  • FromPakistan
  • Member sinceMar 2026

  • Languages

    English
I'm Yashfeen Mazher, The Design Director at Scaffold Studio. We don't do everything. We do just brand strategy and identity, carefully, deliberately, and well. Scaffold is a design house, not an agency. That distinction matters to us. We think before we make. We build systems that last years, not campaigns that fade in months. Every project starts with a problem, not a mood board. If you're looking for fast and cheap, we're not the right fit. If you're building something that needs to hold up, i.e: a brand with real structure, real thinking behind it, then that's exactly what we do.

My Portfolio

Related tags