I will setup google analytics 4 and ga4 ecommerce tracking via GTM

Hi! Sudipto here.

Are you looking for an expert to set up Google Analytics 4, Google Tag Manager for your business?

GA4 server side tracking -

At the start of 2021, Apple announced the iOS 14 Intelligent Tracking Prevention updates, which block all information and abilities of apps to track user behavior. In April 2021, Apple introduced a new cookie into the Safari browser, known as the iOS 14 cookie. Google Chrome has implemented tracking protection, which is why tracking is not working properly.

Eighty percent of users will opt out of tracking, and in 2021, iOS 14 affected 70% of online businesses. Over time, Google introduced new features, including Google Server-Side Tracking. This is why server-side tracking is very important right now.

Services:

Google Analytics 4 (GA4):

• Connect site to GA4 using GTM
• Custom Event Setup
• GA4 server side tracking setup
• Implement Enhanced Ecommerce Events Tracking (page_view, generate_lead, search, view_item, view_item_list, add_to_cart, begin_checkout, purchase)

Google Tag Manager:

• GTM install
• ECommerce DataLayer setup on ( wordpress, Shopify, Wix website )
• GTM Browser side container setup
• GTM server side container setup and more.