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I will create a paid social media advertising strategy and media plan
Sue Song
About this gig
Not sure which social media platform, audience, campaign objective or ad content is right for your business?
I will create a customized paid social media strategy based on your business goals, target market, offer and advertising budget.
Depending on your package, your strategy may include:
Recommended advertising platforms
Target audience and customer profiles
Funnel and campaign structure
Campaign objective recommendations
Budget allocation
Ad format recommendations
Creative and messaging direction
KPI framework
Testing priorities
30-day action plan
This service is suitable for businesses preparing to advertise on platforms such as Facebook, Instagram, TikTok, LinkedIn or other relevant social channels.
The final delivery is a practical strategy document designed to help you understand what to launch, who to target, what content to test and how to allocate your budget.
Please message me before ordering if you require a multi-country, multi-product or multi-platform strategy.
Note: This Gig provides strategy and planning. Advertising account setup, creative production, media spend and ongoing campaign management are not included unless agreed through a custom offer.
Get to know Sue Song
Sue Song
Overseas Advertising Marketing Specialist
- FromChina
- Member sinceAug 2025
Languages
Chinese, English
I am an experienced digital marketing professional specializing in optimizing advertising campaigns on global platforms. My core focus is helping brands enhance their sales performance and brand visibility through data-driven strategies. I am highly skilled in data analysis and proficient in using tools like GA4 and Google Looker Studio to extract actionable insights.
My Portfolio
FAQ
What will I receive?
You will receive a tailored English PDF media plan and an editable Excel budget plan. These cover campaign phases, platform roles, budget allocation, audience recommendations, ad objectives and formats, KPIs, and an implementation checklist.
Does this service include running my ads?
No. This is a planning-only service. Campaign setup, ad management, creative production, tracking installation and ongoing performance reporting are not included. Your team or media buyer can use the report to implement the plan.
How are platforms counted?
Facebook, Instagram, TikTok, LinkedIn and YouTube each count as one platform. Facebook and Instagram count separately because each receives specific planning recommendations, while their shared Meta advertising system is considered. Packages cover 1, 2-3 or 5 platforms. Contact me for a 4-platform q
What information do you need from me?
Please provide your website, products or services, campaign goals and dates, target country and audience, advertising budget and currency, preferred platforms, and available creative assets. Historical campaign reports and competitor examples are helpful if available. No account passwords are requir
Can you help me choose the right platforms?
Yes. I can recommend platforms based on your goals, audience, market, budget and available assets. More platforms are not always better. Please contact me before ordering so we can select a suitable package and avoid spreading your budget too thin.
How many countries and campaigns are included?
Each package covers one brand, one campaign, one target country and a planning period of up to 90 days. This is the period covered by the plan, not ongoing management. Additional countries, campaigns or longer planning periods require a custom quote.
Do you guarantee results or provide forecasts?
I do not guarantee sales, leads, CPA or ROAS. Where sufficient data is available, I may include estimated performance ranges with clear assumptions. Actual results depend on execution, creative quality, your offer, website, competition and market conditions.
What is included in a revision?
Revisions cover refinements and clarifications within the original brief, such as adjusting budget allocation, audience recommendations or campaign timing. A new product, campaign, country, additional platform or major change to the brief requires a separate quote. Please send consolidated feedback
