I will build braze, iterable and dotdigital lifecycle strategy

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susan_wojcic20
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susan_wojcic20
Susan W

Level 1

About this gig

lifecycle email strategy | email marketing strategy | retention strategy | braze, iterable and dotdigital journeys


I help subscription brands, consumer apps, saas teams and ecommerce agencies plan the emails that take a new signup all the way to a loyal paying customer.


My expertise with lifecycle email strategy includes:

braze canvas journeys

iterable journey planning

dotdigital program strategy

brand email strategy

signup to first purchase path

onboarding email plan

trial conversion emails

subscription renewal emails

churn prevention emails

dormant user reactivation

segments by behaviour

suppression and frequency rules

email template system refresh

quarterly email roadmap

audit of your current flows

white label strategy for agencies

lifecycle coaching for your team

and more


My approach is to read every email you send today, then hand you a one-page lifecycle plan that says which journey to build first and why.


Kindly send me a message or place your order now.

Get to know Susan W

Susan W
5.0(3)

Level 1

  • FromUnited Kingdom
  • Member sinceAug 2025
  • Avg. response time1 hour
  • Last delivery1 month
  • Languages

    English, German
Hello, I am here to make your business run better and feel lighter. With clear email marketing and organised field management, I take the pressure off your shoulders. Every task is done with patience, care, and full focus so you can relax knowing it’s in safe hands. I believe in building trust, keeping things simple, and giving my best every time. Your success matters to me, and I work hard to make sure you see real results.

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