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I will create a strategic brand narrative to guide your communication
Taina Pitanga
About this gig
Does your business feel more valuable than the way you communicate it?
Maybe you have a great product, years of experience, and plenty of ideas, but your content still feels inconsistent.
Your audience doesn't immediately understand what makes you different, or your communication starts sounding like everyone else's.
That's usually not a content problem.
The core problem is that the narrative isn't well constructed, and it's costing you money.
I help businesses turn their positioning, personality, audience, and unique perspective into a clear narrative that can guide their communication.
What I'll help you define:
- Your brand positioning
- Your audience and their motivations
- Your differentiation
- Your core brand idea
- Your brand narrative
- Key messages
- Communication pillars
- Tone of voice
- Content directions
My approach combines brand strategy, copywriting, storytelling and audience psychology to create a narrative that feels authentic to your business, not like a generic AI-generated brand statement.
You won't receive a collection of inspirational phrases.
You'll receive a strategic communication foundation you can actually use and feel like yours.
Get to know Taina Pitanga
Taina Pitanga
Make more sales using copywriting that resonates with your brand
- FromBrazil
- Member sinceSep 2021
- Last delivery2 years
Languages
English, Portuguese
I'm a Brazilian writer, copywriter and marketing graduate who believes great copy starts long before the first sentence is written.
I combine storytelling, audience research and direct-response strategy to create sales pages, emails, ads and marketing content that feel authentic to each brand. Instead of forcing your business into a formula, I look for the ideas, emotions, and messages that make your brand worth paying attention to and turn them into copy that connects and converts.
FAQ
What is a brand narrative?
A brand narrative is the strategic story and messaging framework that guides how your business communicates with its audience. It connects your positioning, audience, differentiation, personality and key messages so your communication feels consistent and meaningful.
Which package should I choose?
If you're unsure which package fits your needs, send me a message before ordering and I'll help you choose.
Is this service the same as copywriting?
No. Copywriting focuses on writing persuasive messages for specific pieces of communication, such as sales pages, emails or ads. This service comes before that. I define the strategic narrative, positioning, and messaging that can guide your content, website, offers, and future copy.
What do you need from me to start?
I'll ask you for information about your business, audience, offers, current communication, goals and competitors. I'll also review any relevant materials you already have, such as your website, social media profiles, brand documents or existing messaging.
I already have a brand and positioning. Can you still help me?
Absolutely. You don't need to be starting from scratch. If you already have a positioning, brand story or communication strategy, I can analyze what you currently have, identify gaps and refine the narrative so it better represents your business and connects with your audience.
Will the strategy sound generic or AI-generated?
No. My process is based on understanding your business, audience, positioning, experiences, values and differentiators before developing the narrative. I don't believe a strong brand can be built by simply following a formula or asking AI to generate generic content.
Will you also write my content, website or sales copy?
This Gig focuses on strategy, not on producing a large volume of finished copy. The goal is to give you a clear narrative and messaging foundation that can guide your content, website, sales pages, emails and other communication.
Can you work with personal brands and professional services?
Yes. I work especially well with personal brands, consultants, coaches, experts, and professional service businesses that need to communicate their expertise in a more distinctive and authentic way.
Do you offer a strategy call?
Yes. The Magnetic Narrative Strategy package includes a consulting session where we can discuss the strategic diagnosis, clarify important questions and align the direction of your narrative. The other packages are designed to be completed asynchronously.
